We first wrote about the Zac Posen for Target Collection last week, and were excited to find out about the Zac Posen for Target pop-up shop coming to NYC on April 15th to get our Zac shopping started early (collection launches nationwide April on 25th)! The unusual thing about this pop-up shop is that it is a 24-hour event only, from 11pm on April 15th to 11 pm on April 16th. Located at 481 Eighth Avenue (at 34th Street) in NYC, the event will channel the ambiance of a party, with the temporary shop offering the entire collection. We have a feeling certain sizes will sell out rather rapidly, so stay up late or get up early to indulge!