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backstage beauty maybelline willlam rast

February 21, 2010

William Rast: Backstage Beauty with Maybelline & Collection Review

by fashionpulse

rast4

Back Stage Beauty at William Rast with Charlotte Willer of Maybelline and Thomas Dunkin of Sebastian

The look to accompany William Rast’s Fall 2010 collection was  beautiful clean skin with a pretty highlighted cheekbone, a full Bridgette Bardot inspired lash and the perfect nude pucker.  The hair was a new take on the oh-so-popular beach wave meets fluffy hippy-chic.


Charlotte Willer
, key makeup artist for Maybelline, demo’ed the look on one of Rast’s models.  The look can be worn by “any woman of any age,” she said (see the clip above).  The makeup was sexy, but fresh and modern at the same time.  To get the look at home:
– Use your fingers to apply Maybelline Dream Liquid Mousse Foundation for flawless looking skin
– Define your brows using Maybelline Define a Brow pencil in a shade close to, or just slightly lighter than your own brow hairs
– Layer lots and lots of Colossal Volume Mascara in Glam Black to create a dramatically defined eye.rast2
– Use your fingers to apply Maybelline Color Sensational Lip Color in “Barely There”  (backstage they were still calling this color “backstage #5).  The color was created by Willer and Maybelline especially for the Rast Fall 10 collection.  If you’ve been looking for the perfect nude and are nearing throwing your hands up in frustration, this is the color for you!  Regardless of gender and race, all models at the William Rast show sported the perfect nude lip down the runway.
– The look can be finished off using various loose powders in small amounts from the Maybelline Mineral Power collection just to give the look a very luminous fresh feel

Two tips for at-home makeup application by Charlotte are:
1. Use your hands to apply everything, the warmth from your body will give products a natural and seamless feel.
2. To test out what color would look nude on your lips without actually testing the lipstick on your lips, smudge a bit of lipstick on your inner middle finger.  The color of the skin in this spot is close to your natural lip color!

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To get the perfect beachy meets hippy chic voluminous and soft looking hair, Thomas Dunkin and his team of stylists used Sebastian Volupt spray and a blow dryer.  For replicating the look at home, take small to medium sections of hair and use the Volupt spray to twist and scrunch using the blow dryer to set the hair and dry the product.  Continue in small to medium sections around the head until all hair has been set and scrunched using Volupt.  Finish with Sebastian Craft Clay or Molding Mud at the ends of the hair to create piecey-ness and to complete the look.  Dunkin was definitely a fan of the Volupt spray, he noted that it gave the hair a lot of “scrunched” texture without making it look crunchy – think a new take on “scrunched” hair.

williamrast[Image via Style.com]

Overall at William Rast the look was biker-chic meets vintage American.  More leather than denim was seen this time around as the line is aiming to expand it’s reach with fringe, fur, Native American inspired patterns, new cotton and jersey knits, shiny cargos and tailored menswear.  The completed look with hair, makeup and the clothes is definitely a must-see, as I’ve already tried the makeup look for myself and am a huge fan!  Try it out and go get inspired!  For the complete line visit Style.com or view our finale video here!

–Jen Paelmo

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