Via our friends at The Budget Fashionista
What: Mary Kate and Ashley Olsen are certainly no dummies when it comes to making money off of fashion – but so far, they’ve catered to the high end. That’s all about to change, though. In February, the powerful pair will launch a juniors collection called “Olsenboye,” with price points ranging from $20 to $50. Teens and those small enough to fit into the clothes can look forward to skirts, denim, tops and bottoms, handbags, shoes…Olsenboye is a pretty comprehensive line. It will be available exclusively at JC Penney’s. However, you can get a sneak peak in early November when Olsenboye goes on sale at JCP.com and select JC Penney’s stores.
What They Say: “Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” said Ashley.
What We Say: This is clearly a clever move by the Olsens – we’re surprised it didn’t happen sooner – but we’re not sure how “unique” the outcome will really be. And of course, we wonder how much of the new line is actually “designed” by the Olsens. If nothing, it won’t cost us more than $50 bucks to score some trendy pieces, and we are pretty sure teens will flock to JCPenny’s for these affordable finds.
Have you ever heard of Echo? Perhaps you recognize the name from their line of luxe scarves, however now they’ve broadened their horizons to include a wide range of accessories. Having begun in 1923, this family business (which it still is!) started with an innovative idea to create fashionable scarves so that women working in the factories in the 1920’s could protect their hair while still looking chic. Since then, Echo Design has grown into a high-end brand, with their scarves being sold in leading retailers such as Bloomingdale’s and Nordstrom for years. From knit popcorn hats and iPhone compatible gloves for winter (which allow you to keep your hands warm while you stay in touch; I tried them and they are genius!) but also colorful tunics for summer and fashionable umbrellas for the rainy season Echo Design most definitely has you covered full multi-season wear.
