[Image via WWD.com]
Urban Outfitters recently debuted its first ever bridal collection, entitled BHLDN this past Valentine’s Day. The brand will showcase wedding gowns, bridesmaid and party dresses, vintage-inspired jewelry, headpieces, shoes, and even lingerie. Most wedding retailers offer only the typical “matchy matchy” bridesmaid options and standard white gown, however, Urban Outfitters dresses will promise to be timeless, less cliché, and will be offered in fun floral prints keeping with the heirloom feel of the brand. With prices ranging from $1000–$4000 dollars for wedding gowns and $200–$600 dollars for party attire, dresses will be on par with avearge prices in the category.
By encompassing their vintage style and creating a unique line of wedding attire, Urban Outfitters is not only broadening but holding on to its current consumer market as they move through life experiences. Bridal and Urban Outfitters, could indeed a match made in indie heaven.