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target at the standard

August 17, 2010

Target Kaleidoscopic Fashion Spectacular at The Standard, NY THIS WEDS: The Deets!

by fashionpulse

It will be an event to check out, that’s for sure! Why? Here’s what Target has to say:

  • The Target Kaleidoscopic Fashion Spectacular will bring 155 rooms on the southern façade of The Standard, New York alive on August 18, 2010.
  • Following nine days of dance rehearsals on a 20,000 square foot rehearsal stage, 66 dancers will perform dazzling choreography at the show.
  • 156 LED lights and a warehouse-sized building’s worth of fiber optic cable will be used to create fast-paced lighting patterns.
  • The show will be set to one original musical score by Sam Spiegel, recorded with a 30 piece orchestra, 10-member chorus and traditional drummers at the legendary Capitol Studios, best known as the home of Frank Sinatra.
  • Spectators in New York who are close enough to see the southern façade of The Standard, New York but not hear the musical score will be able to dial 866-500-5046 to listen.
  • 1,500 pairs of special Target-branded binoculars will be distributed to spectators.

·          Stylist Mel Ottenberg will use 60 racks of fall clothing from six Target collections including Mossimo® , Merona®, Converse® One Star®, Xhilaration®, Pure Energy and Liz Lange for Target® to create the looks

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