Levi’s Spring/Summer 2012 Water, Earth, and Wind Campaign harks back to classical elements, elements that all speak the same language.
At the collection preview, beyond the season’s latest clothing, we also received a message of sustainability and renewal. Levi’s continues to drive profit through solid principles; the brand alone has saved 156 million liters of water around the world, or 60 million days of drinking water for communities in need, simply by producing “Waterless” jeans.
Now back to the clothes:Denim at Levi’s for the new season was mainly skinny; a tapered straight leg, but there were still some flares on occasion. Beyond the denim (blue and colored) there were crafty, effortless dresses, vibrant shorts and cropped tops for the girls.
My favorite jean is the Curve ID (find your perfect fit here), a concept that celebrates fit by addressing a diverse range of body types. The fits include Slight, Demi, Bold, Supreme and Ankle Skinny. The final, Ankle Skinny, is the newest innovation in Curve ID with a hip shorter length.
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