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sunbo

June 19, 2011

Kid Friendly, Parent Approved Sunscreen Arrives Just In Time For Summer

by Julia DiNardo

[Image via Sunbow Sunscreen]

Growing up in Alaska, where the sun shines until the wee hours in the morning, I spent most of my childhood summers outside. I remember running away from my parents when the topic of applying sunscreen came up. It felt like a chore and I detested it. Now, I realize how important it is to have the best possible protection from the sun. The summer months are here and it is time to educate our children on sun protection and get in the habit of a SPF routine.

Inspired by his 2-year-old daughter, Andy Gershon, a music industry executive and the creator of Sunbow Sunscreen, developed a fun, creative way to encourage children to apply sunscreen. The paba-free, hypoallergenic, and safe zinc oxide formula sunscreen adorns Nickelodeon characters on the label, such as, Dora the Explorer and SpongeBob Squarepants. Children will love the way the lotion, sun stick, and spray ($7.99-$12.99) are mess-free and will go on with bright pastel colors, but will dry clear.  Children will be happily sun protected and parents can be worry-free!

– Ambika Makin

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