stylecoalition.com

October 29, 2011

The Project Runway Season 9 HP Finale Event

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[Anya, the winner of “Project Runway” Season 9, using HP technology]

What a wrap on Season 9 of “Project Runway“! Did you watch it? Viktor and Anya’s collections were my faves, so glad one of them took home the grand prize and title as winner.

[All party images by AnaPhoto.net]

Just like I did for the for the first episode of the season, I attended the  Style Coalition / “Project Runway” Season 9 finale party courtesy of the gracious HP (Hewlett Packard), with many surprises on board, including Project Runway contestants making an appearance (Suede!), a HP TouchSmart desktop PC design competition, and super sweet cupcake treats adorned with HP’s logo, as well as measuring tape decor and white chocolate pieces of scissors on top.

[Co-host Kristin Booker of FashionStyleBeauty.com with former contestant Suede]

Anya, the winner of the HP and Intel design challenge, was named the overall winner of season nine of Lifetime’s “Project Runway,” and gets the $50,000 technology suite.

[The HP “Project Runway” cupcake tree!]

Throughout this season of “Project Runway,” designers used the latest HP EliteBook Tablet PC notebooks  with second-generation Intel® Core™ i7 processors to create designs and the HP TouchSmart desktop PCs to make original fabrics using touch-enabled software.

–Julia DiNardo

May 17, 2011

Lierac + Phyto + Yves Durif + Style Coalition Event!

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The day of the royal nuptials was a cause for celebration for another reason; The Royal Treatment  Lierac + Phyto + Yves Durif + Style Coalition Event! I was brought inside the world of skincare and haircare via Phyto expert and hair stylist extraordinaire Yves Durif, who has a salon at the Carlyle hotel on the Upper East Side, and will soon visit the Phyto Universe location in Midtown, Manhattan that is an oasis for treatments featuring the products mentioned (more on that soon). Yves took us through the hair care products, including the Protective Beach Spray , and told us it is essential to protect your hair as frequently as possible from the sun’s powerful rays. Besides that,  my two favorite Phyto products that give my lifeless hair volume are the  Phytovolume Actif volumizer spray and the Phytomousse Volume foam that really seem to do the trick! Caterine was the resident expert of all things Lierac Paris, demonstrating the versatility of the new  Sensorielle oil, which can be put in a bath, on the hair, and on the skin. I have been a fan of the brand for some time now, using their bio-botanical complex, the Lierac Initiatic Cream. All in all – good company, great food, and amazing products!

February 28, 2010

Gala of Gala Darling/Style Coalition Talks Nails at Betsey Johnson

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July 25, 2009

Don’t Shop Video Release!

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As mentioned in a post in late June, the wonderful and fabulous Style Coalition video, Don’t Shop! has finally hit the web! The message behind the fun project is really key; basically showing the importance of supporting the fashion industry, especially when the economic environment has been less than stellar these days. I know it may seem trivial to say “please shop!” but really when you think about it, it’s such a small action that can really benefit your favorite store, designer, and/or brand. As a designer myself, I know I definitely appreciate any support and that the past nine months have been dramatically less busy than in years past, questioning whether I should stay in business or close before things get worse.

If you’re wondering exactly what the Style Coalition does, it is “an organized group of independent online fashion publishers (bloggers) who are combining their love for fashion, passion for social media and technology, and enthusiasm for the industry to help major brands better reach the fashion masses.” Anyways, enjoy the video,  please shop, and pass this video onto five friends!

The lovely bloggers in the video:

Jean V. Pratt – StyleObserver.com

Lauren Dimet Waters – SecondCityStyle.com

Yuli Ziv – MyItThings.com

Julia DiNardo – FashionPulseDaily.com

Morgan Williams – RunningWithHeels.com

Jennifer Davidson – StyleBakery.com

Anne Fritz – TheJetSetGirls.com

Gala Darling – GalaDarling.com

Sarah Conley – StyleITonline.com

Felicia Sullivan – FeliciaSullivan.com

Carolyn Hsu – theDailyObsession.net

Michelle Madhok – SheFinds.com

Dina Fierro – Eye4Style.com

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