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style.com magazine

April 10, 2012

Fashionable Reads for Spring 2012

by Julia DiNardo

By invitation only gilt

“BY INVITATION ONLY: How We Built GILT and Changed the Way Millions Shop” by GILT Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson, is the story of a love for shopping samples sales, alongside passion, friendship, and a great concept with valuable differentiators to become one of the most successful models for the fusion of fashion and tech. Now attracting five million members and earning a $1 billion valuation,  Alexis and Alexandra bring you inside the world of their company, which started in 2007 and has grown exponentially to revolutionize the market and rethink the way that people shop in-store and online.

There are absolutely wonderful takeaways and insights that the book divulges, written in a joint voice by the co-founders and best friends, who aren’t afraid to share what some may consider trade secrets; how they came to make crucial business decisions, and signing on and forging strong relationships with brands to trust them and the business model. Forget “The Hunger Games;”This is one book that any fashion-intrigued entrepreneur would want to pick up and not put down until the last page is read!

Now in it’s second print issue, Style.com/Print is a larger than life edition that gives more of an insider’s view on the latest in fashion. With a bevy of “top 10” lists  (top 10 jewelry, bags, shoes, models – voted by Style.com readers) alongside anecdotes and Q&As with industry greats (this issue features world-renowned photographer Juergen Teller and designers Alber Elbaz and Joseph Altuzarra), this is one magazine we’re going to pry our eyes away from the computer for and slowly digest, page by page! Click here to take a peek inside the issue, now available on select newsstands.

–Julia DiNardo

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