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SANRIO Inc

March 30, 2011

Dr. Martens and Hello Kitty Launch 50th Anniversary S/S ’11 Collection

by fashionpulse

[Image via Dr. Martens & Sanrio, Inc.]

After 50 years of epic success, Dr. Martens and SANRIO, Inc. launch their second collection together featuring two new additional styles. With a selective mix of various SANRIO, Inc. characters, the newly designed Shoreditch Boot and Carnaby Mary Jane will make their debut in this year’s S/S 2011 exclusive limited edition range collection. Famed and loved characters, Hello Kitty®, Chococat® and Keroppi® will be joined alongside their other friends, Little Twin Stars®, My Melody® and Patty & Jimmy™ in a print adorned across the kicks of any lover of Doc Martens and Hello Kitty. Starting in mid April, 2011, the collection will be available to the public in UK sizes 3-9. Besides UK and US-based Dr. Martens owned retail stores, this exclusive collection will also be made available in other partner stores in Germany, Benelux, France, Croatia, Hong Kong, Singapore, and Australia/New Zealand.

– Rose Lou

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