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romygold q&a

July 28, 2011

ROMYGOLD Interview with Designers Lisa Goldstein & Romy Jagid

by Julia DiNardo

[All images via ROMYGOLD.com]

Close friends Lisa Goldstein and Romy Jagid started the coveted handbag line ROMYGOLD in 2009, and has since gone on to have a cult following with retailers including  Bergdorf Goodman, Intermix, Saks Fifth Avenue, Harvey Nichols, Neiman Marcus and shopbop.com. The line stays on the forefront of fashion while offering accessible prices of $275-$700. In an exclusive interview, Lisa and Romy answered our questions on everything from the celeb they’d love to see rocking their bags to their favorite style and blogs.

FPD: What were you doing before ROMYGOLD, and how do you divvy up and/or collaborate on the operations and design aspects of the company?

LG & RJ: Before ROMYGOLD we were just raising our families.

FPD: Since you two were good friends before starting ROMYGOLD, what do you advise as most important to balance your personal and professional relationship with good friend?

LG & RJ: We each seem to have different but complimenting business interests which naturally result in our division of responsibilities,  however we always collaborate on everything.

FPD: What was the single most important thing you learned about designing handbags?

LG & RJ: Keep with the fashion trends, come up with a design that distinguishes our product from the competition (ie biker slash). We continue to use variations of what we are known for in different designs.

FPD: Tell me more about the “slash and Slit”  designs; how is this done while maintaining  a sturdy exterior, that wont catch or rip?

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