It’s no longer good enough to allow style products to just…style. In an increasingly busy world, and a conscious eye turned toward products with multiple benefits (BB and CC Creams, as an example), premium products most certainly have to deliver on an array of results. The Style + Care Infusions from Pureology all feature protection from heat damage and strengthens hair while enhancing what is most needed for three different dominant hair needs.
The Pure Volume Style + Care Infusion is best for fine to medium and even thick colour-treated hair with the star ingredient being wheat protein to help enhance hair fibers and also reduce tangling and breakage issues. Smooth Perfection Style + Care Infusion is best for medium to thick/course hair and features smoothing oils such as camellia, sesame, and Shea butter along with the brand’s Thermal Anti-Fade complex. Curl Complete Style + Care Infusion is designated for colour-treated curls and waves and highlights its ingredients of coconut oil and Vitamin E for softness and curl definition. Like Pureology says about these products, “Your hair, only better,” and of course I wouldn’t share this, unless I completely agreed about the results!
All products should be applied to damp hair, after its been washed and conditioned, and retail for $34 each at Pureology.com, Ulta, and salons nationwide.
Full Disclosure: Pureology gave Fashion Pulse Daily samples for editorial consideration.