November 1, 2011
by fashion pulse contributor
[Gabi looking fabulous in eloquii]
The Limited celebrated its first full figure clothing line, eloquii, this past week at the Cooper Street Hotel. FashionPulseDaily was lucky to partake in the official launch party celebrating a love of both fashion and curves.
Brand ambassador Gabi Fresh (check out her fantastic blog!) looked radiant in a golden dress from eloquii, proving the clothing was designed for, and inspired by real full-figured women, unwilling to sacrifice their love of fashion. I listened while Gabi explained how necessary quality and fit were to the production. She fills the void for the generation of curvy women, women beyond a size 16.
With everything from leather bombers to skinny jeans to sheath dresses and capes, no trend has been left out. The creamy tuxedo jacket with black lapels is ideal to polish off any look.
The collection of 22 styles, ranging from size 14 to 24, will be available online only beginning today, Tues. November 1st. The site even offers the “Shape My Style” feature, a personal shopper of sorts, to help those who struggle with finding the right silhouette and fit – a plus, indeed (pun intended!)
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February 23, 2010
You’ve heard it from Nigel in The Devil Wears Prada: size 0 is the new 2, and size 6 is the new 8. This is the pressure that we receive not only from rail-thin models in ads and editorials, but also from designers who don’t even offer clothes in sizes beyond 10. Abby Z. is trying to change that with her namesake collection, which specializes in designs from sizes 12 to 24. With popular HSN appearances and celebrity support, Abby Z. is growing fast. We recently chatted with her to find out what exactly she means by “sexy at every size”!
Fashion Pulse Daily: With V Magazine’s recent plus-size editorial and increasing exposure of plus-size models in mainstream fashion magazines, the industry seems to have become more accepting of curvier girls. But these features are usually one-off, maybe a tad bit gimmicky in their celebratory nature, themed around plus sizes. Do you think plus-size models will ever go beyond that level to really become part of the fashion norm/mainstream?
Abby Z.: I think plus-size modeling has come a long way with the partnership of Abby Z and HSN selling all sizes on live TV [and] having four live models [who] are all different sized women. [It] is my goal that women will feel sexy at every size.
FPD: As a stylist and a designer, what do you think is the major difference between designing for thin girls and more curvier ones?
AZ: There is no difference on designing; the difference is in the fit.
FPD: How did your own experience of being a plus-size girl influence you as a designer?
AZ: My passion and desire as a woman and a designer is to be able to shop with my girlfriends. Today the department stores still separate the skinnies from the curvies.
FPD: As a fashion industry veteran, how did your first-hand experience inspire you to design for bigger girls?
AZ: “SEX IN THE CITY gone Large” …. April 2004 I went on TV as well as presented to Saks Fifth Avenue my first curvy collection, which was completely inspired by the TV show Sex In The City. Saks Fifth Avenue successfully launched my first Abby Z. Collection in July 2004.
FPD: What is the hardest thing about running a line specifically for the plus-size market?
AZ: The hardest thing is women committing to their size. Women purchasing at retail that are sizes 12 and over have to commit to the size they are wearing today and enjoy the clothing.
FPD: Any styling tips for plus-sizes you’d like to share?
AZ: What flatters you most a v-neck top vs a crew neck. It is ok to show your cleavage. If you have big calves and you can’t tuck your jeans into your boots, wear capris and buy those hot boots you have always wanted.
FPD: You often work with plus-size models yourself. What do you think their future will be?
AZ: Plus size models have a bright future ahead with the majority of the population being over a size 12. And the fashion magazines have begun to show all sized women.
FPD: For many plus-sized girls, it’s more than a problem of clothes; it’s also the lack of self-confidence caused by the pressure of social norms about weight. What is the message Abby Z. wants to send to these girls?
AZ: You are sexy at every size and in our “its good to be me” campaign all women [should know that].
– Justina Lee
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