Via Spiga Creative Director, Paola Venturi
The Madge
The Eve
[Images via Rose Lou]
Italian luxury shoe brand, Via Spiga invited Fashion Pulse Daily to their SoHo boutique for a private runway show introducing new styles for the summer (along with a free shoe giveaway and private shopping party) hosted by the brand’s Creative Director, Paola Venturi with an intimate Q&A at the end. Having been inspired by a Native American themed exhibit at a museum in Canada, Venturi began to draft up designs for the Spring 2011 Via Spiga collection, using the materials (such as leather and beading) and patterns/designs she had witnessed in the exhibition as a model. Seen necklines and neck pieces prompted similar circular spheres laid in increasing diameters to act as decoration for the top of the foot before once again circling into another foot strap on both sides to connect the dark brown wood heel as a whole, with the style being named Madge.
Other featured styles include the Eve, a thick wooden wedge with either dainty white details or fully black, as well as the Priti, a sleek flat sandal with a beaded thong. When asked about what kind of woman would wear the collection, Venturi responded with, “A sophisticated, luxurious woman with taste and whom feels comfortable and confident in her footwear.”
– Rose Lou
