[Charlotte Ronson-designed cap; all images via Nivea]
I recently went to NIVEA‘s first ever “Kiss of Style” Cap Contest at the Bryant Park Hotel, a project for consumers to bring out their inner designer and help NIVEA design a new package design. The skin care brand teamed up with womenswear designer Charlotte Ronson (aka one of the coolest chicks on the planet), who designed her own “Kiss of Moisture” cap (pictured above). To get started, all you have to do is log on to facebook.com/USA to start customizing. Ronson and a panel of 10 other judges will select the top 10 design finalists.
The contest is open NOW, so get designing! The deadline submission is August 22nd and the winner will be announced September 5th. The winning design will be available wherever NIVEA products are sold. The event also featured a contest where guests could spin the wheel and if it landed on a certain word they could win a Charlotte Ronson Fall 2012 outfit not even available in stores yet. Guess what? yours truly won a top from her collection! Nice!
– Perri Haynes
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