olsenboye | Fashion Pulse Daily

olsenboye

July 19, 2013

JCPenney’s Fall 2013 Collections Hit The Shelves in August

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Summer is already halfway over (noooo!), but no need to get the summertime blues, as the end of summer always has one sunny side: back-to-school shopping! For all your fall fashion needs, look no further than JCPenney. From Joe Fresh, to Olsenboye, Nicole Miller and I Heart Ronson,  these looks have something for every occasion and will have you ready to enter the fall season in style. Keep an eye out for our favorite pieces (one from each collection, pictured below), when they hit stores and jcp.com beginning in August through October.

 Joe Fresh Back to School Fall 2013

You can never go wrong with polka dots and a French bulldog from Joe Fresh.

Olsenboye back to school fall 2013

Just because it’s for fall doesn’t mean you can’t rock shorts with Olsenboye.

I Heart Ronson back to school fall 2013

Add some fun prints into the mix from I Heart Ronson.

Nicole by nicole miller back to school fall 2013

A studded dress will be your go-to piece for a fun night out with nicole by Nicole Miller.

February 24, 2012

Budget-Friendly Spring Florals From Olsenboye! (thefind.com)

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From our friends at thefind.com:

Before you finicky fashionistas turn your nose up at the thought of stepping foot inside your friendly neighborhood JC Penney (or even just visiting the website), consider for a moment Mary-Kate and Ashley Olsen’s accessible clothing line, Olsenboye. Designed for the girl on a budget who enjoys accessorizing and customizing her wardrobe to suit her own individual sense of style, Olsenboye has some pretty adorable spring-festive offerings at an impressively affordable price point! Cheery florals, flirty ruffles, and simple yet flattering silhouettes make for a series of spring dresses and pretty, sheer blouses that are perfect for gearing up for the warmer weather ahead. If you’re one to frequently splurge on Elizabeth and James digs, your wallet will no doubt fall in love with Olsenboye. With dresses starting at $30 (and some as cheap as $15!) and blouses for $20, it’s hard to pass up some budget-friendly buys that let you cave in to your early spring fever, guilt-free!

– Alex Gambardella

March 4, 2011

JCPENNEY Spring Collections: I Heart Ronson, Bisou Bisou, Olsenboye

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As spring merchandise is already starting to file into the store racks and shelves, I thought I’d share a few of my favorite looks from the I Heart Ronson, Bisou Bisou, and  Olsenboye collections for JCPenney.

Which is your favorite?

I Heart Ronson

Bisou Bisou

Olsenboye

August 11, 2010

JCPenney Takes Its Dressing Room to the Web

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Just in time for back to school shopping, JCPenney has collaborated with Seventeen Magazine to launch a virtual dressing room for online shopping, called Augmented Reality. Shoppers can upload their photos and “try on” items in the online store, getting a sense of what they look like before the item is purchased and shipped.  Olsen enthusiasts can even try on new looks from Mary-Kate and Ashley’s fall London-inspired collection for Olsenboye, like this canvas Olsenboye Foldover Convertible Cross Body bag (pictured above).  Now the worlds of online and brick and mortar shopping are even more connected!

-Kaci Hamilton

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