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new from essie

July 19, 2017

4 New Shades from essie’s Treat Love & Color Line!

by Julia DiNardo

[From top to bottom: good lighting, pinked to perfection, on the mauve, and in a blush]

It truly doesn’t get any better than this: a treatment formula infused with nutrients to strengthen and brighten nails while imparting some of essie’s signature colors. It’s the ultimate two-fer, and leave it to essie to think of it! Although the treat love & color line launched in the spring and utilizes efficacious ingredients such as collagen and camellia extract, this month it introduces four new shades in a crème opaqueness with medium coverage. Choose from in the blush (ivory rose), pinked to perfection (carnation pink), good lighting (caramel café au lait), and on the mauve (mocha mauve) to care for your nails while providing a gorgeous color boost. Pick up yours for $10 each at essie.com, fine salons, and beauty destinations nationwide.

January 17, 2017

Beauty Tuesday: new from essie: gel couture ballet nudes & tlc collections

by Julia DiNardo


[The essie gel couture ballet nudes shades lineup]

The launch of any new essie collection is always exciting, but I’m particularly smitten with the latest one, essie gel couture ballet nudes. The formula and neutral shades will have your nails “on pointe,” as the color easily glides on and compliments not only that classic ballet uniform of pale pink tights and slippers coupled with a black leotard, but all current on-trend hues in fashion. The six shades of satin slipper, lace me up, hold the position, at the barre, perfect posture, and closing night are presented in the gel couture long-wear polish, which boasts up to 14 days of wear (apply two coats and seal with the gel couture top coat).
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October 26, 2016

Polish Yourself with essie’s Winter 2016 Collection

by Julia DiNardo

essie winter 2016 collection[Row 1: go with the flowy, getting groovy, oh behave!. Row 2: satin sister, ready to boa, and party on a platform]
Nails discover the retro glamour of the swinging sixties this winter with essie‘s lineup of six shades that bring back the shimmer and funky sophistication of the era. With names like party on a platform, ready to boa, go with the flowy, satin sister, getting groovy, and oh behave!, it may be time to find some white go-go boots and raise your hem line! While all of these shades look great on their own, approach the shimmery varieties as holiday enhancements to some of your pre-existing favorite shades with a top coat of sparkle to complete the look.  Starting in November you’ll find these new shades for $9 each at essie.com, fine salons, and beauty destinations nationwide.

May 27, 2016

Fashion Pulse Flash

by Julia DiNardo

Have a great Memorial Day long weekend, everybody!

it cosmetics mini sizes

I can’t get over how absolutely darling these travel sized versions of IT Cosmetics‘ best selling products are! I really don’t like checking my bag, and with these perfectly mini sizes of IT Cosmetics’ all star products, I absolutely come in below the quart-sized ziploc bag’s quota. I placed business card down so that you could have an idea of how miniature these are, which make a perfect handbag mate without weighing you down. Pictured above are my favorites, the Your Skin But Better CC Cream with SPF 50+($15), Superhero Elastic Stretch Volumizing Mascara ($12), Confidence in a Cream Transforming Moisturizing Super Cream($16), and the Tightline Full Lash Length Black Mascara Primer Mini ($10).  It’s a genius idea to make mini versions of skincare and cosmetics – it just makes sense, and I don’t know what I did before without these little iterations!

essie summer 2016
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