If you heard about the Missoni for Target line and are a fan of the third generation Italian knitwear brand Missoni, then you must have either tried to get the items yourself, or heard about how quickly the collection sold out online, or how the site crashed. Here’s my personal play by play of how my purchases transpired, which involved the deployment of two additional people, two stores, a mobile phone, and constantly hitting the “refresh” button!
A few months ago: I went to the preview of the Missoni for Target collection; I was soo impressed with all of the items, from the clothing and shoes to the home decor that I knew I had to start saving my money for launch; I set September 13th in my Blackberry.
Fast forward to September 12th: I take a look at the lookbook, planning with stuff I really want. I also make a plan with my Mom for the next day, so that she knows which Targets might be the most strategic (i.e. have the most stuff) in the Pittsburgh area. A few friends and I decide we will stay up until midnight tonight, to be the first to buy the collection!
September 13th- 1203am: It’s fashion week, and I am a bit crazed, but am writing and up anyways. I go to the website, and the collection isn’t up yet- rats!
September 13th- 1230am: Okay, the items still aren’t available for purchase; scratch that! I have an 8am call time for Tory Burch backstage, so I guess I will just get up SUPER early and buy the items!
September 13th- 7am: Success! I literally have everything that I want in my cart, minus the black suede pumps (will get Mom to get them in Pittsburgh for me)! hahaha! I am giddy with joy! I pick a few items in different sizes, as I’m not sure how they will run.
September 13th- 710am: Wait-what?!?! Just as Target.com is confirming my order the site crashes! Did my order go through? I paid with paypal, and I got a notice that they received the request, but no email confirmation from Target.