Mara Hoffman

September 26, 2016

NYFW Spring 2017 Personal Style: The Last of the Light Layers

julia dinardo nyfw

For a second there, I thought that maybe fall had decided to not show up this year; the heat an humidity during most of New York Fashion Week was incredibly unforgiving, and I just couldn’t seem to get my temperature at a comfortable point. That was, until I donned this tunic. Incredibly light and airy, it was the perfect, stylish accompaniment to a long day’s worth of shows, and coincidentally, my look of matching pastel shoes and a bag was right on-trend with one of spring 2017’s biggest looks, edgy pastels. Today’s temperature is only going to reach 62 degrees, and I’m already appreciating every day that I can wear dresses and skirts with bare legs!

julia dinardo personal style

furla sandals personal style

julia dinardo personal style

In This Look:

Mara Hoffman Prism Tunid Dress

Furla Candy Satchel (see similar here)

Furla Magia Sandals

Baume & Mercier Linea Watch (c/o)

Henri Bendel Cuff Bracelet (c/o)

Vintage Tassel Earrings from Etsy

Studebaker Metals Chevron Necklace

Custom Made Bar Rings

On Lips: Mara Hoffman for Sephora Kaleidescape Lip Gloss in Coral (c/o)

On Nails: essie udon know me (c/o)

July 8, 2016

Introducing the AMAZING Mara Hoffman for Sephora Collection

by Julia DiNardo

If it were up to me (and I could afford it), I would canvas my person and my home with everything Mara Hoffman. Her deft skills at creating gorgeous prints in easy silhouettes have made her a long-time favorite of mine during New York Fashion Week (for about 13 years to be precise), and her signature style of incorporating vibrant color with motifs of Bohemia, travel, mythology, tribal, and botanical inclinations makes her products easy to identify. She’s already stretched her original ready to wear line into swimwear, activewear, kids, and bridal, and now has embarked upon the limited edition Mara Hoffman for Sephora Collection, called Kaleidescape, which is available now, exclusively at Sephora stores, at Sephora.com, and at MaraHoffman.com.

Mara not only utilized her Maristar design in lilac and turquoise on packaging and accessories in earth-conscious materials, but also worked with the brand to craft high quality cosmetic formulas with a focus on natural beauty, incorporating ingredients such as sunflower seed oil, cocoa seed butter, lavender and rosemary leaf extract, and coconut oil.

The 12 options available for purchase range in price from $18-$110, and are listed below:
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February 27, 2015

The Most Amazing Braid You’ll See at Fashion Week, Fall 2015 Collections

by Julia DiNardo

[Images Courtesy of Catwalk by TIGI]

Mara Hoffman always has AMAZING beauty looks to accompany her beautiful clothing on the runway, clearly compelling her nail, makeup, and hair team to push their artistic boundaries to the max. Taking various sources of inspiration from Star Wars, this season, Catwalk by TIGI US Creative Director Thomas Osborn created a “lady Luke Skywalker,” and with the help of some product and practice, you can get the look too!

Using CATWALK® by TIGI Session Series™ Salt Spray and the Session Series Work It Hairspray (plus some pre-braided extensions), you’ll be channeling otherworldly, powerfully boho braided hair in no time! See below for the how-to steps:

Begin by spritzing CATWALK by TIGI Session Series™ Salt Spray all over and make a center part from the hairline to the nape, sectioning the hair into two low ponytails.
Using a flat brush and a bit of CATWALK by TIGI Session Series Work It Hairspray, smooth hair down and lock in the center part.
With hair pins, secure the pre-made extension braid just behind the ear and cross over the crown. Repeat with a second pre-made braid in the opposite direction, crossing over the other braid to create an “X” formation on the head.
Next, take out the ponytail elastics and start braiding the ends of the braids into each ponytail, using the traditional three-strand technique and adding in additional pieces of hair into the braid as you move down the hair length.
Finish each side with an elastic, leaving a significant amount of un-braided hair below the elastic.
Bring the two braids together, taking care to hide the pins and create the intertwined braids.
Use fingers to gently tug out pieces of the braid to create an undone slightly lived-in look and finalize it with CATWALK by TIGI Session Series Work It Hairspray.

August 5, 2013

Late Bloomers

by Julia DiNardo

Equipped with my favorite new maxi piece of the season, the Mara Hoffman Basket Weave Dress, I decided to completely exploit its versatility with a selection of GREAT shoes that I have hardly gotten a chance to wear yet this season! From the ultra-comfy to the super sexy and back again to casual, this dress will fit into a variety of occasions thanks to savvy footwear choices. With about a month left until Labor Day, see what I plan to wear this dress with on a weekly basis!

Let’s cut right to the chase; these Rebecca Minkoff Barista High Heel Sandals (courtesy of ShopBop), are AMAZING! I’ve only worn this once this summer (I know, what is WRONG with me?!?), but will certainly break them in when I pair them with the maxi dress for a little height and sultry factor boost!

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