This New York Fashion Week, Nine West will partner with Omron, the CFDA, Sony, Marilyn, IMG, Elite and fashion photographer and ANTM judge Nigel Barker to raise funds and awareness for Fashion Targets Breast Cancer. The partnership is a part of Nine West’s Runway Relief program and will have top models like Jessica White and Coco Rocha get involved for the cause.
The models will don a limited-edition pair of Runway Relief boots, equipped with an Omron GOSmart Pocket Pedometer, to track each model’s steps as she runs between castings, fittings and fabulous parties throughout the week. For every step she takes, a donation will be made to Fashion Targets Breast Cancer.
Nigel Barker will kick off the program on August 31st with a photoshoot of the participating models in an iconic New York location, and you can catch the live stream on Nine West’s Facebook page or on www.modelinia.com. So tune in, or even drop by the location to meet Nigel himself.
And for Nine West Facebook fans, there’s a special treat just for you! Starting on the 31st, a limited supply of the Runway Relief boot will be available, exclusively for you, for $199. So take a step in the right direction and shop for a great cause!