ftc ruling

Now that the FTC has officially come out with the guidelines for bloggers (set to go in effect December 1st, 2009), there has been quite a bit of talk circulating around the blogosphere; the Independent Fashion Bloggers have dedicated two articles to the subject (FTC Puts Its Foot Down on Blogger Freebies FTC Ruling: An Ethical Double Standard?) and Fashion Pulse Daily is curious as to what the readers think of all of this. Our motto has always been that transparency is best, and if we get something for free and write about, you will most certainly know that! We feel that pretty much all of the reputable blogs that we read and work with execute the same practices, but enough about us: what do you think about the FTC ruling?