frye store soho | Fashion Pulse Daily

frye store soho

November 21, 2011

The Frye Dorado Ridng Boots

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After attending The Frye Company’s gorgeous new store opening, I got the dream come true of picking any pair that I liked, courtesy of the brand, and instantly gravitated toward the Frye Dorado Riding Boots in Bordeaux.

What a beautiful pair of boots! I can’t stop staring at them; people must think there is something wrong with me, but no — it is just that I feel so lucky to have this tried and try classic style in my possession. I chose them as they reminded me of a pair that my Mom had given me years ago. Maybe these will be the pair that I spend years wearing and softening and breaking in to one day pass off to my daughter…it just could happen; Frye is that kind of brand that creates products steeped in quality, tradition and heritage.

-Julia DiNardo

P.S. -if you like my Frye Dorado Riding Boots, check them out also in the colors of jade, dark brown, and charcoal, and don’t forget to visit the new store at at 113 Spring Street, NYC, in the heart of SoHo.

August 4, 2011

Frye’s New Store In Soho Opens

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If you love Frye boots, you are certainly in for a real treat at the brand new (it just opened this week, August 1, 2011) SoHo store! The massive yet cozy space harnesses the heritage and American roots of the brand via wooden fixtures, comfy furniture, leather and antique-inspired decor, and offers an astounding 800 SKUs of merchandise! Styles for women range from traditional boots to motorcycle shooties and flats, mens with boots to some super soft leather loafers, and children’s (small Frye) offerings that can only be described as absolutely adorable (read: tinier, brightly hued versions of adult styles). So yes, the cliche is true — there’s something for everyone!

My complimentary pick of the night was these Dorado Riding Boots in Bordeaux; a gorgeous muted red hue that reminded me of a vintage pair of boots of my mother’s from the 1970s.What’s your favorite Frye style?

The Frye Company store is located at 113 Spring St NYC in the heart of SoHo. As a fun factoid, the ceiling decor (pictured, at top) is actually made from 3000 harnesses!