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essie treat love color

July 19, 2017

4 New Shades from essie’s Treat Love & Color Line!

by Julia DiNardo

[From top to bottom: good lighting, pinked to perfection, on the mauve, and in a blush]

It truly doesn’t get any better than this: a treatment formula infused with nutrients to strengthen and brighten nails while imparting some of essie’s signature colors. It’s the ultimate two-fer, and leave it to essie to think of it! Although the treat love & color line launched in the spring and utilizes efficacious ingredients such as collagen and camellia extract, this month it introduces four new shades in a crème opaqueness with medium coverage. Choose from in the blush (ivory rose), pinked to perfection (carnation pink), good lighting (caramel café au lait), and on the mauve (mocha mauve) to care for your nails while providing a gorgeous color boost. Pick up yours for $10 each at essie.com, fine salons, and beauty destinations nationwide.

January 17, 2017

Beauty Tuesday: new from essie: gel couture ballet nudes & tlc collections

by Julia DiNardo


[The essie gel couture ballet nudes shades lineup]

The launch of any new essie collection is always exciting, but I’m particularly smitten with the latest one, essie gel couture ballet nudes. The formula and neutral shades will have your nails “on pointe,” as the color easily glides on and compliments not only that classic ballet uniform of pale pink tights and slippers coupled with a black leotard, but all current on-trend hues in fashion. The six shades of satin slipper, lace me up, hold the position, at the barre, perfect posture, and closing night are presented in the gel couture long-wear polish, which boasts up to 14 days of wear (apply two coats and seal with the gel couture top coat).
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