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diane von furstenberg new fragrance

September 20, 2011

DVF Launches A New Fragrance; “Diane”

by fashion pulse contributor


Just when we thought Diane Von Furstenberg had done it all, she captures us yet again; this time with a signature fragrance, “Diane.” On Thursday, September 22nd, Bloomingdale’s at 59th Street in NYC is offering those who purchase the scent the opportunity to meet the legendary designer and have their fragrance autographed. Generations of women recognize DVF as a symbol of assertive femininity, and as von Furstenberg once said, “The most important relationship in your life is the relationship you have with yourself. Because no matter what happens, you will always be with yourself.” The Diane Eau de Parfum, 1.7 oz retails for $85, while the 4 oz sells at $110.

–Alana Quagliariello

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