The "Iris" - Exclusively Found at De Beers to Ensure Diamond Quality
[All images via De Beers]
Luxury jewelry brand De Beers Jewelry has taken the online initiative and is declaring its online presence with the re-launch of the newly developed website, that even includes such features as online shopping and procedures for arranging a viewing of any piece that has caught the glimmer in one’s eye. The new website further allows the De Beers company to establish and strengthen the buyer-seller relationship in an all-encompassing manner, as would only be expected from a luxury brand. With beautiful and engaging images elegantly appearing on the screen, the online shopping experience is easily friendly, with options to filter out any extra items that may distract you from finding that perfect, specific engagement ring you’ve been dreaming about every night since coming of age.
Another plus for brides-to-be is the “Inspiration” tab under the “Bridal” category, alongside “Advise“, which will also in one month’s time house a space for a piece of you and your wedding story with a cache of engagement stories, as told by customer brides. De Beers’ diamonds are reputably known to be of the highest quality, thanks to a mechanical diamond reader known as The Iris, which has the ability to test the 4C’s of diamonds – Cut, Clarity, Color, and Carat weight – to ensure that only the best of the best are used in their pieces. The website may look simply elegant, but is chock full of information for the De Beers customer, with a range of design sketches, shopping and viewing options, company information and more.
–Rose Lou
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