Be among the first 100 to show up early on Tuesday, August 30th in your underwear on the Santa Monica Promenade for the Desigual store opening and reap the benefits of a new outfit. You’ll get a 2-piece Desigual outfit, your choice of items. Just like in NYC last fall, people showed up in their underwear, and lined up around the block to get free clothes! Check out the 60 second teaser video of the Desigual store opening undie party!
If you’re not familiar with Desigual, it’s a colorful European brand with over 200 retail stores in 72 countries with the latest exciting news being the new ‘Christian Lacroix for Desigual‘ collection. So if you’re in the area, head to the Santa Monica Desigual, a big corner store on the Promenade at Broadway, across from the mall. Check out the Facebook invite event link here.