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columia powerdrain

December 22, 2011

The Surf Sock Just Got a Serious Upgrade: The Powerdrain by Columbia

by Julia DiNardo

What is it about “water shoes”, or “surf socks” that makes them so uncool? For starters, the monikers aren’t the most appealing, and secondly, they are largely worn out of context, as in out and about, where there is no surf or sand to be found. The Powerdrain, by Columbia subscribes to the same principle, but is actually designed to seamlessly blend in more places than just into the water.  The ultra-lightweight shoe provides a sneaker aesthetic appeal, and performs well submersed thanks to extra traction via the Columbia‘s Omni-Grip™ wet grip rubber,  drainage ports in the heel and forefoot, as well as a fully drainable footbed. The only question now is what weekend will you book a getaway to a year round locale, with testing out these shoes as your impetus?

The Columbia Powerdrain is available at Columbia.com and select retailers starting February 1st, 2012.

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