Last week my friend Jordana of Clutch22 told me about her friend Sara Seumae of SPUN Organics, knowing that I have an organic tee and tote bag line, and am generally into and love organic products. I was so smitten with Sara’s story and her line that I automatically considered it a must for Fashion Pulse Daily (and my wardrobe)! SPUN launched in February of 2008 in Seattle, WA after about a year of r&d to find the perfect combination of functional, affordable, and organic materials and design.
Each item is made in the United States of only high quality certified organic cotton which is also dyed with environmentally safe, low–impact fiber reactive dyeing processes. As a person who has sought out, and accomplished this as a designer, I must tell you that its not easy, or cheap to do, and the easy route would be to get items made abroad, and forget about everything else. But little by little, the trailblazers that do take the road less traveled will make choosing organic, choosing domestic manufacturing and environmentally friendly dyes a no-brainer. Back to SPUN: the styles currently offered are versatile fashion basics that can easily translate from the 9-5 to any event or get-together you’d like it to! My favorites are the Diane Wrap Dress ($95) and the Boat Neck Dress ($65). Says SPUN fonder, Sara Seumae, of the brand’s mission, “I am a firm believer that we, as consumers, can help change how things are done by choosing with our wallets. I choose to keep manufacturing in the US and use 100% certified organic cotton. I also try to make it as affordable as possible because I want eco fashion to be accessible to everyone.”
This idea has definitely been catching on; the brand has been featured on Stylist, Sprig, and EcoStiletto, and we have a feeling that Spun has the makings to evolve into a major eco-brand, giving a boost to organic cotton’s reputation and proving that going green can be affordable, and of course, fashionable.