Based in Doylestown, PA, Seed founder Shane Wolf has previous experience as an executive at renowned brands Aveda, Redken, and Pureology, and in fact, Seed operates uniquely as an independent venture funded by L’Oréal. One of the (many) cool things about this sustainable beauty brand is that it not only has carefully considered the ingredients (which contain nutrient-rich omega-3 fatty acids, antioxidants, phytosterols, carotene and vitamins A, C, D and E), but also the packaging has not been left behind. The brand has included not only recycled and recyclable packaging, but specially-created shower-friendly paper bottles, made of 100% post-consumer recycled paper with a post-consumer recycled plastic liner. This equates to an amazing percentage of 60% less plastic used, compared to a standard bottle!
As you can probably tell, I’m all-around pretty enthusiastic about Seed Phytonutrients and hope you are too! Prices range from $12-$55 and can be purchased online at the brand’s website.