[PR designers Emilio Sosa, Seth Aaron Henderson and Jay Nicolas Sario pose with Vivienne Tam and the new digital clutch]
Mingling with this season’s Project Runway contestants and noted fashion designer, Vivienne Tam, mimosas were raised to salute Hewlett Packard‘s new collaboration with the famed show. New technology enables designers to create digital prints that can then be translated onto fabric and was used in a recent episode’s design challenge. Remaining competitor, Emilio Sosa, gravitates towards “free form” which he attributes to growing up in the Bronx where it was “all about graffitti.” Along with their TouchSmart Notebook, a computerized sketchbook, HP predicts the digital tool will help to redefine the fashion, amplifying the design process and allowing designers to create their own fabrics. Vivienne Tam agreed, dubbing it a new frontier in the industry and also promoted her very cool butterfly design on HP’s new digital clutch during the event. The Vivienne Tam/HP handheld computer, which resembles a purse, also doubles as an accessory with a dual function, and is available for pre-order this month.
[Emilio Sosa and Seth Aaron Henderson interact with HP’s digital print tool]