While perusing the ginormous Bed, Bath & Beyond on 23rd Street last weekend, my boyfriend pointed out something rather comical; this Ed Hardy shower curtain, which seemed quite of place amongst the terry towels, vinyl curtains, and wicker baskets.
So apparently, Ed Hardy has teamed up with Bed, Bath & Beyond to create a home line. Remember earlier in the week when I mentioned that some collaborations between designers and brands are just plain weird? Add this one to your list, please. I guess there are die-hard Ed Hardy customers out there, but this tatooed design stuff, at least to me, is incredibly ugly. Besides the fact that Ed Hardy is pretty much overkill at this point, and for most people is not aesthetically pleasing, the prices on the Ed Hardy Bed & Bath line are just plain offensive.
The aforementioned Ed Hardy Love Kills Slowly Fabric Shower Curtain is $150!!! There are other items as well, like the Pepto-Bismal pink duvet set (full/queen) for $330, or the Ed Hardy Eagle Gold Full/Queen Mini Duvet Cover Set for $430 (full/queen), or even a bowler-bag style Ed Hardy Diaper Bag for a mere $120. As far as I’m concerned, this whole thing is beyond words, and I just don’t get the draw…besides the cast of “Tool Academy” who’s buying this stuff?