Buying Bras Online is Made Easy, Thanks to Kohl’s

Kohl’s wants you to be very, very happy with your bra purchase from Kohls.com.  So much so that it recently redid its bra section of the website and transformed it into a handy guide in order to ensure you receive the perfect fit via size, style, and bra needs.Pretty great right? I certainly think so!

I tested out the measuring resources to make sure I’m buying the right size, as the site states that 80% of women get theirs wrong – wowee! Measure your band width and your cup size with a bendable, fashion/tailor measuring tape, and the automator will let you now exactly what size you are!

Next comes deciding what kind of bra suits your needs; when you scroll over the images (see pic above), a bulleted pop-up reveals the benefits of each particular style, which will make it easy to find what you’re looking for in a bra. Next comes the fun part: actually choosing your bra!

Click through the style that you like to reveal a variety of brands and colors from Bali, Maidenform, Vanity Fair, barely there, Warner’s, and more. I usually go for only a t-shirt or wireless style,  so it’s so nice to be able to quickly sort and look at just these kinds of cuts, further narrowing down my search by brand, color, or even customer rating. My favorites include the barely there CustomFlex Fit Lightly Lined Wire-Free Bra, and the Maidenform One Fab Fit Demi Tailored T-Shirt Bra.

If you’re confident in your size already, use the homepage of the Kohl’s bra department to click on a brand logo to view its offerings at Kohl’s, shop exclusive styles like the Maidenform Devotion Collection, and of course, shop by style to find the best underwear for your body and comfort.

 Stay tuned to experience Kohl’s bar department for yourself with a gift card giveaway coming up next week!

Full Disclosure: A Kohl’s gift card was given to Fashion Pulse Daily for editorial review.