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VMV new products

April 4, 2012

VMV Hypoallergenics: A Natural Choice, And a FashionPulseDaily Favorite!

by Julia DiNardo

VMV skin the bluffThere’s no denying I’m a huge fan of Dr. Vermen Verallo-Rowell’s line of products, VMV Hypoallergenics, with categories range from sun and light protection, to makeup, bath and body, skin care, men, baby, and more. I love using her Know-it-Oil, VCO (virgin coconut oil) as an all-over moisturizer, which comes in as a close second to my love of olive oil as a beauty product. I recently attended an information luncheon on her newest products at her gorgeous Union Square store and spa, and here are the newest items from the line. Tell your skin issues their days are numbered-help is on the way!

Note: even if you don’t live in NYC, you can shop VMV Hypoallergenics 24/7 online!

Skin the Bluff Concealer (pictured), $20, available in four shades (three skin tone and one yellow shade), this little fabulous pot o’ magic gets rid of blemishes, shadows, discoloration, and dark circles while preventing acne and darkening. It includes USA-certified virgin coconut oil, with anti-oxidants, sun protectors, and is 100% fragrance free, dye, phthalate, paraben, and other preservative -free.

Red Better Flare-Up Balm, $50, is a steroid-free salve that is amazingly gentle, yet effective when it comes to calming down inflammation such as rosacea, allergic reactions, bites, infections, eczema, rashes, you name it! This is non-comedogenic, has been usage, patch and clinically tested, and per usual for VMV, it is 100% fragrance free, dye, phthalate, paraben, and other preservative -free.

Red Better Spot Corrector, $25-$40, is a non-drying acne balm that helps deal with rosacea-related acne gently by killing the micro-organisms causing acne and redness, give anti-inflammatory, soothing relief, and provides hydration.

Essence: Clark Wash, $28, is named after Superman, Clark Kent, as it is an incredibly gentle wash that is non-pore clogging, hydrating, and safe for sensitive areas. It is meant to compliment the brand’s existing line of body shampoos.

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