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ultra downy infusions

August 23, 2012

Getting Clean & Fresh w/ the Downy/ELLE Magazine/Style Coalition Summer Scent Soirée

by Julia DiNardo

[The new Downy Scent Infusions; all images via AnaPhoto.net]

Love the scent of clean laundry? Downy has ingeniously taken it one step further with the creation of Downy Infusions, a liquid fabric softener previously known as Downy Simple Pleasures, available in six luxurious scents: Honey Flower, Lavender Serenity, Orchid Allure, Spice Blossom, Citrus Spice, and Sage Jasmine. I recommend treating your linens to one spectacular scent, and wash your delicates in another. Pair the new scent of Downy Unstopables Beads in Shimmer with it’s mate — the Honey Flower from the Infusions line for extra longevity and lasting power, up until your next wash!

[Downy Infusions Scent Samples & the September Issue of ELLE Magazine]

At this Style Coalition/ELLE Magazine/Downy event, I learned about the creation of the scents, and us blogger gals passed around samples to guess which scent was which (see pic above). Leaving with some samples in tow, I can’t wait to do my laundry and test them out; I think that is certainly a first!

[Working the red carpet!]

-Julia DiNardo

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