#soWorthIt

I have a hunch that the penny is the new dollar. The penny…so hot right now. We have such warm affection for the one cent that it’s even tied to superstition – “see a penny pick it up, and all day long you’ll have good luck!” But in the same breath, we’ve somehow gotten away from that notion; according to a penny focused survey done by JCPenney, “5 million Americans (2 in 5) say they usually wouldn’t even pick up a penny if they saw it on the sidewalk. But that doesn’t mean Americans think the penny is worthless… Almost three-quarters of Americans (73%) say the penny is an important part of our currency and should not be eliminated.” So why don’t we do a bit more with that penny, more often?
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