Sigersonmorrison.com, the home page of Sigerson Morrison, has been MIA the past few months on “holiday,” as the brand prepares to unveil a new spring 2012 collection and site. In the meanwhile, customers can, however, reach Sigerson Morrison’s contemporary counterpart, Belle by Sigerson Morrison.
The existing footwear company is being revamped under the direction of former Teen Vogue and Marie Claire editor Taylor Tomasi Hill, as she uses her street style sensibility to craft the line and construct editorial content for the brand’s new online domain.
Tomasi told WWD, “I have a new found appreciation for creating color palettes and choosing materials – there is so much to choose from, and I think we put together an amazing assortment. We included so many rich textures, [including] suede, snake [and] spazzolato – my new favorite material.”
We have to agree, and are utterly enamored with the wedges and flat sandals. Our feet are tingling with excitement at the chance to wear any pair from the SS12 collection. The new collection will range in price from $295-$495 with a taupe, gray, brown, and black color palette mixed with pops of burgundy and teal. With silhouettes including classic pumps, boots, wedges and flats, the company is anticipating a 25% increase in sales this year.
The fall 2012 collection will debut next month, hence we welcome Sigerson Morrison back with open arms…or feet, perhaps?
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