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Ralph Lauren designs for Olympics

July 18, 2012

The Olympics Get Haute!

by Julia DiNardo

[images via CBS News]

The 2012 Olympics are near, and it seems like we’ve been talking more about what the athletes are wearing rather than the actual sport that they are competing in! This year, the Olympics are getting a designer makeover, namely with designs from Stella McCartney and Ralph Lauren.

Legendary British fashion designer/rock royalty progeny Stella McCartney was given the honor of designing the uniforms for Team Great Britain. The designs are sleek and primarily use the color blue as well as bits and pieces of the Union Jack image. McCartney said of the uniforms to BBC:

“Something that was very important to me was to try and use that very iconic image but to dismantle it and try to soften it, break it down and make it more fashionable in a sense.”

The uniforms (or “Kit” as the Brits would say), have gotten some criticism for actually being “too blue” and for not using enough of the iconic British flag. This is not the only design controversy that has originated, with Ralph Lauren also taking some heat.

[image via Ralph Lauren]

Team USA has received a fashionable makeover of its own with the opening ceremony uniforms designed by the king of American fashion, Ralph Lauren. Blazers are emblazoned with the signature polo player and horse, while military-esque berets add more polish. Crisp white pants for men and the cutesy skirt option for women are each brilliantly sporty. You can shop the collection here!

Like the backlash from the Brits, many Americans are up in arms over the uniforms having been “Made in China.” In addition,the uniforms are being critiqued for their “European look,” with many preferring a classic baseball cap to a beret.

Controversy aside, I’m just excited to see Ryan Lochte and Cullen Jones wear not much of anything as they battle it out in the pool! That’s some fashion I’ll enjoy.

–Perri Haynes

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