Rachel Zoe project second season airs August 24th 2009

Nina Ricci launches a new perfume, dubbed Ricci Ricci (yeah, they like their name!)

Sex & the City 2 started casting for extras in NYC: any juicy news on the plot for SATC 2?

DJ Mark Ronson creates a line of sneakers for Gucci.

Isaac Mizrahi teams up with QVC!

Estée Lauder is launching a virtual makeup widget, so you can see what the cosmetics look like — on your own face!

In TV news, Project Runway airs August 20th on Lifetime, while the Rachel Zoe Project returns to Bravo! August 24th