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September 20, 2012

Fashion and Tech Turns Up Everywhere from Fashion Week to Project Runway

by Julia DiNardo

While watching dozens of shows this month for the Spring 2013 collections, it was hard not to glance across the runway and notice the dozens of raised arms, holding cell phones or iPads, documenting the looks live as they came down the runway. Seconds later, those exact same looks were sent out via Twitter, Instagram, Facebook, or any other of the myriad of social media channel, which meant anyone in the world with access to a smartphone or computer with internet access could see what the select crew of guests at a runway show just witnessed. Amazing right? Even those with front row seats, the best seats in the house, whipped out phones to share their unique experience with the web.

After covering fashion week for nine years, the emergence of new technology has significantly improved what it’s like for me to be organized, have convenient and useful devices, and simplify the steps involved to completing my work and meet deadlines. Continue reading…

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