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April 12, 2016

Soap & Glory Launches Cosmetics Line in the U.S.

by Rachael Comeau

Glow All Out Luminizing Face Powder

[Glow All Out Luminizing Face Powder]

Kick Ass Blur and Brighten Concealer Crayon

[Kick Ass Blur and Brighten Concealer Crayon]

Kick Ass Translucent Mattifying Powder

[Kick Ass Translucent Mattifying Powder]

One Heck of a Blot Instant Perfecting Power Primer

[One Heck of a Blot Instant Perfecting Power Primer]

Thick and Fast High Definition Mascara

[Thick and Fast High Definition Mascara]

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The beloved retro (and value)-inspired U.K. beauty brand, Soap & Glory, has made a run for the money with the launch of its cosmetics line here stateside. The most recent line of products are super affordable and cover all the bases, including items for your eyes, lips, and all-over face. Noteworthy items include the Sexy Mother Pucker Pillow Plump XXL Lip Plumping Gloss, which comes in four versatile colors, and even tastes delectable. The gloss leaves your lips with noticeably more volume while also locking in moisture, and is priced at a mere $14.

Also worth trying is the Thick & Fast High Definition Collagen Coat Mascara. With collagen as a key ingredient, this product adds considerable volume to your lashes, while lengthening and curling them all at once. Start by applying one coat with the V-groove side of the 7-Sided Fan Flare-180º Brush, and finish by rolling the brush from roots to tips for maximum effect. You’ll be all set for all-day wear, again for a nominal price of $14. Other items include the Glow All Out Luminizing Face Powder, the One Heck of a Blot Instant Perfecting Power Primer, and the Kick Ass Instant Retouch Pressed Powder (pictured in the slide show above).

The entire line of cosmetics is under $20 per item, and is available now exclusively at Ulta stores nationwide and online at Ulta.com.

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