Starting absolutely right now, you can shop the latest exciting launch at jcpenney — Pearl by Georgina Chapman of Marchesa!

Marchesa is known for opulent red carpet worthy dresses that posses a sense of modernism, nonchalance, mixed in with a bit of eccentricity, and are covered by A-list celebs around the world. Out of reach, and occasion, for most of us, the new collaboration between jcp and the brand’s co-founder Georgina Chapman is available online now and launches in stores March 1st, and ranges in price from $50 for a pair of lace scalloped shorts to $250 for a ball gown length organza dress. Our favorites even come in at $100, including this gorgeous Pearl by Georgina of Marchesa Taffeta Bow Dress and Organza Rosette Dress for $70 each. See below for a behind-the-scenes video of the campaign with Georgina, and happy shopping!