Fashion Pulse Daily » olsenboye

JCPENNEY Spring Collections: I Heart Ronson, Bisou Bisou, Olsenboye

admin — Fri, 04 Mar 2011 16:37:21 +0000

As spring merchandise is already starting to file into the store racks and shelves, I thought I’d share a few of my favorite looks from the I Heart Ronson, Bisou Bisou, and Olsenboye collections for JCPenney.

Which is your favorite?

I Heart Ronson

Bisou Bisou

Olsenboye

JCPenney Takes Its Dressing Room to the Web

fashionpulse — Wed, 11 Aug 2010 08:28:05 +0000

Just in time for back to school shopping, JCPenney has collaborated with Seventeen Magazine to launch a virtual dressing room for online shopping, called Augmented Reality. Shoppers can upload their photos and “try on” items in the online store, getting a sense of what they look like before the item is purchased and shipped. Olsen enthusiasts can even try on new looks from Mary-Kate and Ashley’s fall London-inspired collection for Olsenboye, like this canvas Olsenboye Foldover Convertible Cross Body bag (pictured above). Now the worlds of online and brick and mortar shopping are even more connected!

-Kaci Hamilton

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OLSENBOYE Launches at JCPenney

fashionpulse — Fri, 05 Feb 2010 11:50:31 +0000

Last night commemorated the launch of the Olsen twins’ new line for JCPenney, Olsenboye. Pinched in a fashionable throng, guests mingled with the lionized celebrity duo in a quaint downtown brownstone beneath large screen projections of the collection’s commercials. Although the line is designed by the twins, the collection is less fashion forward than the girls’ notorious grunge boho chic style. Seemingly targeted at a younger age group of tweens and teens, the garments are flirty and fun, epitomizing the carefree fervor of adolescence and is in stores now. Check out the collection here and shop the brand online at J.C. Penney! See below for more pics and a few of our favorite items from the new affordably-priced line.

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