[image via Maybelline.com]

We’ve all experienced it — you spend a good half an hour meticulously applying foundation, blush, shadows, mascara and lipstick only to devastatingly discover how quickly your  look has vanished upon arrival at your destination. Tragic, perhaps, especially after spending absurd amounts of money on products that promise extended-wearability. Maybelline understands this concern and are excited to announce their newest products devoted to long-wearing makeup! Captivated yet? Read on for details…

[Maybelline Dream Bouncy Blush]

FACE:

At last night’s product launch, Maybelline unveiled a “Dream” team trio of long-lasting coverage from a foundation, concealer and a blush. The Dream Nude Airfoam foundation brings air-infused technology to your face. The Dream Lumi Touche highlighter and concealer is a two-in-one gel based imperfection hider. Finally, the Dream Bouncy Blush is as fun as it sounds, while it melts right into your skin. Plus, all application can be done by hand – no brushes needed! Say goodbye to touch-ups; you won’t be missed!

[Illegal Lengths Mascara, $8.95]

[Check out those 4mm fibers!]

[24 Hour Color Tattoo Cream Shadows]

EYES:

For mascara, Maybelline shifted focus from volume to length with their new Illegal Lengths mascara. At just $8.95, you’re getting firm, long lashes with innovative 4 mm fibers. The brush, fibers, and formula may prove to make even extensions jealous! Is mascara not enough? Don’t fret, they’ve launched 24 Hour Color Tattoo Cream Shadows to compliment your newly elongated lashes. Thanks to intense pigments and true color payoff, these shadows will not crease or migrate, as cream shadows tend often do. With 10 rad shades from neutral to statement hue varieties, there’s definitely something for work and/or play. Feel free to layer, blend, and line (as I will with the Painted Purple!) for a quick all-eyes-on-you look.

[Maybelline Super Stay Stain Gloss, $8.99]

[...and its fancy inner reservoir applicator!]

LIPS:

Last, but not least, get ready for luscious lips! The longest wear lipstick on the market, Maybelline just launched Super Stay 14 Hour Lipstick in 20 shades of red, plum, pink and nude. At just $8.99, you’re guaranteed a lightweight flush of color that will move with your lips and never tighten. If gloss is more your vibe, you get the best of both worlds with the Super Stay Stain Gloss (also $8.99). The 10 shades of gloss dry rapidly to a stain with a fresh, “barely there” feel. You’ll be in awe over the applicator (not marker-like at all!) with its cool inner reservoir designed to deliver the precise amount of product needed. Go over your lips once and you’re done!

Thanks to fresh technology, sheer genius, and a bit of makeup-problem empathy, Maybelline has produced a wearable face with staying power. After all, our makeup should last as long as our nights!

All Maybelline products mentioned will be available in January of 2012.

-Alana Quagliariello

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The latest from Maybelline isn’t a new gravity-defying mascara or pucker-perfect lipstick, but rather, a product category that they’ve never offered before, and I never even realized it until now- lip balm! The Maybelline Baby Lips Repairing Lip Balm with SPF 20 conditions lips in six fabulous clear and tinted colors (and flavors) offering 8-hour hydration and possesses the exclusive Botanical Cell Renewal Concentrate with Centella Asiatica. This botanical ingredient improves lip coloration AND reduces the appearance of fine lines and wrinkles for literally baby soft looking lips. My favorite is Quenched (clear, pictured far right), but also love the other balms of Peppermint, Cherry Me, Pink Punch, Grape Vine, and Peach Kiss. Baby Lips launches nationwide this October, available at Target and mass merchants for about $3.99.

-Julia DiNardo

Thanks for all of your truly kind comments and support; this was such a coup to be a Maybelline “It” girl of the day last Monday, June 27th! I’ve also got some requests to share what I am wearing, so without further ado, here it is, in numerical fashion!

1: Sweetheart neckline dress from ModCloth.com (no longer available)

2: Two pairs of tights! On the bottom, neon pink opaque ones (brand unknown) and on top, black Kushyfoot fishnets. (courtesy of Kushyfoot)

3: Isola Odema Color-blocke peep toes (courtesy of Isola)

4: two sets of vintage chain bracelets I got at a market in Pittsburgh for $15 each!

5: Marc Jacobs Quilted Cream bag with chain strap: gift of Fashion Pulse Mom

6: MiMi by Sorrelli necklace, (courtesy of Sorrelli)

7: Ray Ban Wayfarer Limited Edition Rare Print Sunglasses (courtesy of ShadesDaddy.com)

8: On my face: Maybelline Color Sensational Fifth Avenue Fuchsia Lipstick, Fit Me! Bronzer, Fit Me! Foundation, Fit Me! Concealer (courtesy of Maybelline)

9: My new signature manicure shade of summer 2011! It’s a traditional French base with a bright Schiaparelli pink tip, from Forever 21′s Love & Beauty Nail Polish in Golden Glimmer Pink. (courtesy of Forever 21)

10: This jacket is from my sophomore year in college; let’s just call it “vintage Gap”

P.S.: don’t forget about our Maybelline products giveaway! Today is the LAST CHANCE to “like” this photo or share it on the Maybelline site, for a chance to get my favorite goodies from Maybelline!

(and, we still have the Maybelline products giveaway going on right now – including the new Falsies Flared!)

I am absolutely loving:

Instant Age Rewind The Eraser Dark Circles Treatment Concealer - it has a soft rounded sponge on the end (the micro-corrector applicator) that yields a super gentle, and thorough application. It is a heavy contender in permanently replacing my current under eye concealer. It contains haloxyl, which absorbs and eliminates pigment, and goji berry which is chalk full of amino acids. Retailing for $9.99, its available in four shades as well as a neutralizer for deeper, dark circles.

EYE STUDIO Color Explosion Luminizing Eyeshadow – the color palettes (five available) are just simply mesmerizing! The amino-acid coated pigments give an intense color to give the eyes incredible light, offering four colors in each palette plus one topcoat to further accentuate the shimmer. My favorites are Blue Blowout and Amethyst Ablazed, and will retail for $10.99.

[Photo Courtesy of Mr. Newton]

Today is my birthday, and Maybelline made it EXTRA special by featuring me as their daily “It” girl on their NYC365 page! How wonderful! I was thrilled to be part of this fun new function of one of my favorite brands of all-time, not to mention I got to be photographed by the awesomely talented Mr. Newton, who will be shooting all of the images found on the Maybelline NYC365 page; a daily glimpse of New York street style paired with exemplary beauty and fashion inspirations for all. Stay tuned for “it” girls Amber Katz of Beauty Blogging Junkie, Rachel Adler of Beauty High, Cheryl Wischhover of Fashionista, and more!

I love flipping through the dates of previous “it” girls from the streets of New York, checking out how they might have chosen to pair a bright lip or smokey eyes with everyday clothes. Coolest of all, I love the tips at the bottom from the incredible Charlotte Willer, Global Makeup Artist for Maybelline.

[Images of some of the items included in the giveaway]

As a special treat, I’m also giving away the Maybelline products used to create my “it” girl look as well as my go-to Maybelline items –  they could all be yours in just a click or two! It would make my bday even more memorable to have the support of my readers today, as I truly appreciate you all!

Products include:

Color Sensational Fifth Ave Fuchsia, Color Sensational Red Revolution, Falsies by Volum’ Express, Falsies Flared by Volum’ Express (brand new, launches in July!), Express Finish Timely Turquoise, Express Finish Onyx Rush, Fit Me Bronzer, Fit Me Blush Deep Rose, Eyestudio Color Plush Mad for Mauve, Eyestudio Color Plush Copper Chic.

RULES OF ENTRY:

1) Click here to go to the Maybelline NYC365 page to see my photo, and either  “like” it on Facebook, or click the “share today’s NYC365″ (upper right) to share it via Twitter, Facebook, or email.

2) Just tell me in the comments below which one you did from #1

3) USA entrants only, one entry per person, must be 18 or older.

Good luck!

*Contest ends on Tuesday, July 5th, 2011 at 11:59pm. The winner will be selected via Random.org.

Maybelline can do no wrong in my book, so not surprisingly, I am really into their newest FIT Me! Collection that includes five different products: concealer, foundation, pressed powder, blush, and bronzer. Within each of these, there are a plethora of color matches; for example the foundation, which is the most expensive item at $7.99, comes in 18 shades in a numbering system that starts in the 100s (I am 115 — the second to the lightest) and through the 300s.

What’s so special about this new line? It’s a simple idea, really: it’s is supposed to blend and enhance skin tones in a tailor-made color match system. As Maybelline makeup artist Gato told me backstage during New York Fashion Week, “you wouldn’t want someone to say, “what a great foundation!;” what they should be saying is “what great skin you have.”

This epitomizes the new collection, which you should definitely check out, as it is already available at mass market retailers.

-Julia DiNardo

Although Maybelline does many things exceptionally well, mascara is really at the root of the company, being the first product it ever created. The latest offering, One by One Volum’ Express,  debuts four years of research in the making, spawning “The Last Catcher,” an elastomer brush that catches, coats, and declumps each individual lash. After giving the new mascara a test run, the tapered shape of the brush left me certainly clump free, with lash definition, opposed to one long, fanned lash look. The Maybelline One by One Volum’ Expres hits shelves this January 2011, with options in three washable and two waterproof shades.

Available at Target, and other beauty and drugstore chains nationwide.

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The winners of the Maybelline Makeup Giveaway: Rock the Runway Look with these Great Products! are Jessica S. of San Marcos, TX, and Breanne T. of Honolulu, HI. Congrats ladies, and thanks to everyone who entered! Stay tuned for another giveaway, coming right around the corner!

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They are:

Set #1

The New Color Sensational Lipstain in In the Buff

Lasting Drama by Eye Studio Gel Eyeliner in Blackest Black

and

Eye Studio Color Pearls Marbelized Eyeshadow in Ivy Icon

Set #2

Volum’ Express the Falsies Mascara

Eye Studio Pink Persuasion Eye Palette

and

Eye Studio Purple Icon Eye Palette

RULES OF ENTRY:

1) Either follow @fashionpulse on Twitter or sign up for the Fashion Pulse Daily Newsletter (if you’re not already a subscriber or already doing so) — write in the comments section which one you did, and if it’s twitter, you’re twitter handle (Example: ‘Hey I’m following you on twitter – my handle: @janedoe’)

2) Tell us also in the comments “What was your favorite dramatic makeup trend?” (for example, electric blue eyeliner from the ’80s) And, which set you would like, 1 or 2!

3) USA entrants only, one entry per person, must be 18 or older.

Good luck!

**Contest ends on November 4th, 2010 at 11:59pm. The winners will be selected using Random.org.

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Initiated in 2009 as an event to celebrate fashion and give a much-needed boost of confidence and cash to the fashion industry, Fashion’s Night Out was a spectacular success and is back for its second year. Hundreds of stores will be open late, and they’ll be hosting tons of events: celebrity appearances, fashion shows, discounts, visits from the designers themselves — the night will truly be a celebration of all things fashion. In addition to aiding the fashion financial sector, an important New York charity will also get a boost, the New York City AIDS Fund. Visit the Fashion’s Night Out website for a list of retailers, FAQs, videos and more to get you geared up and ready to shop. Twitter fans can get live updates, photos and favorites by following @fashionpulse throughout the night, and stay tuned for the Fashion’s Night Out Runway Show on September 7th!

Here are picks for the best of Fashion’s Night Out, and if you can’t join us there, then we would love to see you online!

• Who: Volkswagen

When: Sept. 10TH

Where: Rockefeller Center at 50th St, bet. 5th and 6th Aves to Greene St                    bet. Spring and Prince Sts in SoHo

As the evening’s official vehicle sponsor, Volkswagen will give shoppers “direct” car service to and from events in the brand new 2011 Jetta. Ride from midtown to the heart of the night’s hottest events in Soho and arrive in absolute sophistication and style.

• Who: Warren-Tricomi Salon

When: Sept. 10TH 6PM-8PM

Where: The Plaza Hotel, 5th Ave at Central Park South

Start the night off with a bit of glamor, by getting complimentary styling or even an updo at the Warren-Tricomi Salon in the Plaza Hotel. Also view the CFDA Incubator Project, get a glimpse of Corinne Bailey Rae as she performs at the Plaza’s Palm Court, then hit up the after party in the Terrace Room from 9PM to 11PM.

• Who: The Plaza Beauty

When: Sept. 10TH

Where: The Plaza Hotel, 5th Ave at Central Park South

Get complimentary facials, make-up touch ups, hand treatments and meet the top beauty company creators like Kimiko and Alison Raffaele. Also get a chance to win a custom-made hair accessory from Lucia Tristao Hair designs and find out about exclusive FNO-only offers from Miriam Mirani and Diego Della Palma.

• Who: Pur Minerals

When: Sept. 10TH 6PM-8PM

Where: Duane Reade the Look Boutique, 233 Lafayette St

Get touched up by make-up pro Jackie Gomez using Pur Minerals and shop the collection till 11PM.

• Who: Completely Bare

When: Sept. 10TH

Where: 25 Bond St, bet. Lafayette and Bowery Sts

Like scavenger hunts? That will be the theme of a styling contest between multiple Soho locations called “Dots SPOTS”. Follow the clues to create a personalized look from Dots pieces. Celeb stylist Mia Morgan and fashion dynamo Richie Rich will judge and the winner gets a day of beauty and styling with Mia, a new Dots wardrobe and a trip to an exotic destination!

• Who: Fashion’s Night Out: The Show, hosted by Vogue’s André Leon Talley and fashion blogger Hanneli Mustaparta

When: Sept. 7TH 7PM

Where: Lincoln Center, 70 Lincoln Center Plaza

Macy’s and Maybelline New York presents the largest public fashion show in New York’s history, where 150 top models will walk in the fall’s hottest trends from top designers and brands. Catch the live stream on CBS.com, or head to Lincoln Center for the bird’s eye view. Preview the follow-up special, “Fashion’s Night Out 2010″, airing on Sept. 14TH at 10PM EST, at cbs.com/fno and hear from Anna Wintour, Michael Kors, Gwyneth Paltrow and many more!

• Who: The Shops at Columbus Circle

When: Sept. 10TH 6PM-11PM

Where: Time Warner Center, Columbus Circle at 59th St

Shop Bebe, Aveda, Eileen Fisher, Esprit and a host of other stores till 11PM and receive exclusive discounts, in-store treatments, gifts-with-purchase, live DJs and more.

• Who: Milly by Michelle Smith

When: Sept. 10TH 5:30PM-7PM

Where: Bloomingdale’s, 100 Third Ave, and Bergdorf Goodman, 754 5th Ave

Meet Michelle Smith as she passes through Bloomingdale’s to celebrate the Milly/Clinique gift-with-purchase. Then catch her again on the 5th floor of Bergdorf Goodman, where guests can have their pic taken with her and buy her exclusive FNO coat designed for BG.

• Who: Elie Tahari

When: Sept. 10TH 6PM-10PM

Where: 417 West Broadway, bet. Prince and Spring Sts

Enjoy “A Night Out in Old New York” at Elie Tahari’s Soho store, where they’ll be serving up Manhattans and cute, singing twin brothers will make the crowds swoon with classic Sinatra. Browse the fab new fall collection, get an old Polaroid of yourself and shoppers receive an “Old New York”-inspired beaded, feather-embellished bracelet.

• Who: Maybelline New York

When: Sept. 10TH

Where: 9th Ave and 13th St

Maybelline New York has an array of activities jam-packed into one evening. Free mini-makeovers abound for fans using the latest products, after which recipients will walk in the “Sensational Strut” contest for a chance to win a year’s supply of products and prizes.  Brand spokesmodels Lisalla Montenegro, Jessica White, Kemp Muhl and Emily DiDonato will be on hand to judge the catwalk contest, and the first 50 on the scene will get the exclusive Michael Angel for Maybelline make-up bag, featuring one of the designer’s famous prints. Then party till 10PM to the spins of a live DJ with hosts Sean Lennon and Kemp Muhl.

• Who: Tracy Reese

When: Sept. 10TH 6PM-11PM

Where: Tracy Reese Flagship Boutique, 641 Hudson St

Wear your dancing shoes  as the designer hosts a dance-a-thon to Nylon DJ Rajni Jacques’s tunes. Fellow shoppers can judge, or get a free Sally Hansen manicure.

• Who: Rebecca Taylor

When: Sept. 10TH

Where: 266 Mott St

Update your look with Today Show stylist Bobbie Thomas, shape up your eyebrows courtesy of Frédéric Fekkai, get a mini-makeover from Bobbie Brown and enjoy “Made by Melissa” cupcakes whipped up just for you. There’ll also be a raffle to win Spring 2011 Fashion Week tickets for Rebecca’s show. Better yet, get $100 off every $350 you spend!

• Who: The Textile Arts Center and Ecouterre.com

When: Sept. 10TH 6PM-11PM

Where: 505 Carroll St, Park Slope, Brooklyn

Head to Brooklyn for an evening of eco-friendly fashion including panelists, speakers, workshops and, of course, shopping. A $10 donation is suggested.

• Who: Frédéric Fekkai, Henri Bendel and Marchesa

When: Sept. 10TH 6PM-9PM

Where: Salon Henri Bendel, 712 5th Ave

Price: $75

The price gets you the whole experience – selecting from five Marchesa moments in which to be dressed, styled by the Fekkai hair and make-up team, draped in House of Lavande jewelry, pumped in Louboutins and then advised by The City star Olivia Palermo on how to pose for the paparazzi. The moment will be caught in a professional digital print, yours for the keeping. Also get a chance to win a Fekkai cut and color, two tickets to the Spring 2011 Marchesa fashion show and a Henri Bendel VIP card that gets you 25% off.

• Who: Payless Shoe Source

When: Sept. 10TH 8PM-10PM

Where: The Lexington Ave store, bet. 57th and 58th Sts

Jump on the Payless-sponsored “Official Ride of Fashion’s Night Out”  and get free rides on Gray Line double-deckers all night to the Lex Ave and other retail locations. There you can shop affordable styles and  meet and greet with the four Payless Guest Designers: Christian Siriano, Lela Rose, Patricia Field and Isabel Toledo.

• Who: Kirna Zabête

When: Sept. 10TH 11AM-11PM

Where: 96 Greene St

Come meet Thakoon, Alexander Wang, Proenza Schouler, Peter Som, Alexander Wang, just to name a few, and shop exlusive KZ products, like Proenza Schouler PS1 wallets, the Jason Wu owl scarf and the Anndra Neen necklace.

• Who: Club Monaco and Victor Demarchelier

When: Sept. 10TH from 7:30 PM

Where: 121 Prince St

Come and be styled by Vogue‘s Jessica Sailor and have your pic taken and signed by Victor Demarchelier himself with his vintage Polaroid. You just have to be one of the first 100 people to spend $175 or more.

• Who: Mercedes-Benz presents Carolina Herrera

When: Sept. 10TH 6PM-10PM

Where: Carolina Herrera, 954 Madison Ave

Celebrate two milestones for this season’s Mercedes-Benz Presents designer, as she opens her CH Carolina Herrera store at 802 Madison, with special guest Illustrator Robert Risko, and the 10th anniversary of her flagship Madison Ave store.

• Who: Heidi Klum and Destination Maternity

When: Sept. 10TH

Where: Destination Maternity, 28 East 57th St

Join Heidi Klum as she hosts an evening of maternity fashion through the ages, from 1950 through to today, ending with designs from the model’s own collection, Lavish, for A Pea in a Pod. Enjoy retro refreshments and moms-to-be walk away with a signature goody-filled tote from Heidi.

• Who: vitaminwater zero

When: Sept. 10TH

Where: Barney’s New York, 660 Madison

Score one of 4,000 limited edition squeezed (lemonade flavor) bottles while shopping at this chic retailer.

• Who: Victoria Secret Bombshells Adriana Lima, Chanel Iman and Doutzen Kroes

When: Sept. 10TH 7PM-10PM

Where: VS Soho Store, 591 Broadway

Meet the bombshells in person and get their autograph, and Facebook fans can submit advanced questions to the models for a live chat via UStream.

• Who: Modelinia Magazine and Curve

When: Sept. 10TH 7PM-11PM

Where: Curve, 83 Mercer St

Celebrate model Sessillee Lopez’s cover for the magazine, get a preview of French designer IRO’s spring 2011 collection and one-of-a-kind jewelry from Erickson Beamon for the event. DJ Gregory Rogrove will provide the tunes and shoppers can win Erickson Beamon and IRO giveaways.

• Who: The Good Home Co.

When: Sept. 10TH 6PM-11PM

Where: 132 1/2 West 24th St

Enjoy wonderful autmnal treats like spiced apple cider and ginger snap cookies after you’ve had your Tarot cards read and received personalized fragrance suggestions from Christine Dimmick and her team.

• Who: Ralph Lauren

When: Sept. 10TH 6PM-11PM

Where: Ralph Lauren Soho, 379 West Broadway

Grammy nominee Janelle Monae will stir the crowds with her soulful voice at the RL Soho store, where she and André Leon Talley will host an evening of champagne and shopping. Jessica Alba will also be hosting Janelle’s performance and Halle Berry will be autographing copies of her cover issue of Vogue with Anna Wintour.

• Who: Assouline

When: Sept. 10TH 6PM-8PM

Where: The Plaza Hotel, 59th St and 5th Ave

Travel and experience the world’s culture – with a glass of champagne in hand – through Assouline’s photo booth time machine. When you get back to 2010, meet Waris Ahluwalia, Pamela Fiori, Tommy Hilfiger and Rima Suqi, who will be making personal appearances.

• Who: Lucky Magazine and Nine West

When: Sept. 10TH 6PM-8PM (FNO festivities till 11PM)

Where: Nine West Specialty Retail Store, 675 5th Ave

Grammy Award-winning singer and songwriter Joss Stone will not only perform for FNO shoppers, but they can also buy her exclusive Nine West Vintage America Collection for fall 2010.

• Who: UGG and Jimmy Choo

When: Sept. 10TH 6PM-11PM

Where: 79 Mercer St

Be some of the first to check out the new UGG and Jimmy Choo collection, as well as the entire UGG Australia fall line. Nibbles and drinks from City Bakery will be served and you can jam to DJ Vikas.

• Who: Patty Smyth and BVLGARI

When: Sept. 10TH from 6PM

Where: BVLGARI, 730 5th Ave

Join rock and roll legend Patty Smyth as she performs and collaborates with BVLGARI to support the jewelry house’s Save the Children project, Rewrite the Future. Help raise funds by purchasing BVLGARI’s Save the Children ring, priced at $370, of which $75 goes to the charity, before it hits stores in October.

• Who: “Fashion Central”

When: Sept. 8Th & 9TH 8:30AM-7PM, and Sept. 10TH 8:30AM-10PM

Where: Grand Central Terminal, 42nd St entrance

Union Square Agency, along with Conair, Match.com, Amrita Singh, Silhouette Eyewear, the Accessories Council, Vanessa Montiel Jewelry, Clare Handbags and Cinzia Designs will convert Grand Central into an invite-free, interactive environment for three days. Get free makeovers, mingle with VIP guests and receive samples and enter giveaways.

• Who: Piperlime

When: Sept. 10TH 6PM-11PM

Where: Piperlime Pop-up Store, 93 Mercer St

Meet Project Runway designers, Stylist-to-the-Stars Rachel Zoe and shop your fave fall trends.

• Who: Sydney Evan

When: Sept. 10TH

Where: Bergdorf Goodman, 754 5th Ave

Jewelry designer Sydney Evan has put her spin on the classic “I Heart NY” symbol and created a limited-edition bracelet made with 14k gold or rose gold and diamonds. Shop the piece for $575 at Bergdorf Goodman.

• Who: Barielle and CO Bigelow Apothecary

When: Sept. 10TH

Where: CO Bigelow Apothecary, 414 Ave of the Americas

Get a 10-minute manicure from technicians using Barielle’s fall and winter shades.

• Who: Subports, Vena Cava and Partner & Spade

When: Sept. 10TH

Where: 40 Great Jones St

Subports, the mobile shopping destination is collaborating with Vena Cava and Partner & Spade to promote Non Fashion People’s Fashion Night Out. The event will showcase one-of-a-kind wearable fashion made by non-designers. The creators include an elephant, a candle-maker, the Internet and an insurance claims adjuster! All proceeds will go to the Ali Forney Center, which provides resources for homeless LGBT youth.

• Who: Juicy Couture

When: Sept. 10TH 6PM-11PM

Where: 368 Bleeker St

Get styling tips from guest designer Erin Fetherston, catch a guest performance from Metric, dance to the beats of DJ Cory Kennedy and enjoy customized cupcakes from top model Karlie Kloss.