September 26, 2011
by Julia DiNardo
The latest from Maybelline isn’t a new gravity-defying mascara or pucker-perfect lipstick, but rather, a product category that they’ve never offered before, and I never even realized it until now- lip balm! The Maybelline Baby Lips Repairing Lip Balm with SPF 20 conditions lips in six fabulous clear and tinted colors (and flavors) offering 8-hour hydration and possesses the exclusive Botanical Cell Renewal Concentrate with Centella Asiatica. This botanical ingredient improves lip coloration AND reduces the appearance of fine lines and wrinkles for literally baby soft looking lips. My favorite is Quenched (clear, pictured far right), but also love the other balms of Peppermint, Cherry Me, Pink Punch, Grape Vine, and Peach Kiss. Baby Lips launches nationwide this October, available at Target and mass merchants for about $3.99.
–Julia DiNardo
December 31, 2010
by Julia DiNardo
Although Maybelline does many things exceptionally well, mascara is really at the root of the company, being the first product it ever created. The latest offering, One by One Volum’ Express, debuts four years of research in the making, spawning “The Last Catcher,” an elastomer brush that catches, coats, and declumps each individual lash. After giving the new mascara a test run, the tapered shape of the brush left me certainly clump free, with lash definition, opposed to one long, fanned lash look. The Maybelline One by One Volum’ Expres hits shelves this January 2011, with options in three washable and two waterproof shades.
Available at Target, and other beauty and drugstore chains nationwide.
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November 7, 2010
by Julia DiNardo
The winners of the Maybelline Makeup Giveaway: Rock the Runway Look with these Great Products! are Jessica S. of San Marcos, TX, and Breanne T. of Honolulu, HI. Congrats ladies, and thanks to everyone who entered! Stay tuned for another giveaway, coming right around the corner!
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