Fashion Pulse Daily » maybelline mascara

Do you Wear Falsies? Maybelline’s New Falsies by Volum’ Express Mascara

fashionpulse — Tue, 01 Jun 2010 08:11:05 +0000

Maybelline recently gave me their latest addition to its mascara empire, Falsies by Volum’ Express Mascara. Retailing for $7.77, launching in July of 2010, available in both washable and waterproof shades, this product utilizes an ‘exclusive spoon-shaped brush with its innovative,
flexor stem wand designed to sit perfectly along the lash line, as well as its Pro-Keratin fiber-enriched formula, meant to instantly plump lashes and fill in gaps for a dramatic false lash effect’. At first glance, it wasn’t unlike any other mascara I had tried, although the application process was incredibly smooth and clump-free. After a few strokes across the lashes I thought they looked pretty full and lengthy, so I stepped out for a ‘girls night out’, later to meet up with the boyfriend, who commented ‘Wow, did you do something to your lashes?’ — this is coming from a guy who never notices my makeup. Yeah, I would say it works pretty well!

-Julia DiNardo

Maybelline’s Kicking it up a Notch

fashionpulse — Sun, 20 Dec 2009 08:14:14 +0000

I recently attended a special preview for Maybelline’s new Winter 2010 products, and left quite impressed with a new appreciation for the makeup line. According to Maybelline, this season they were focused on creating an innovative product featuring technologies on par with professional brands, but at an incredibly affordable price point.

My favorite line was the Eye Studio Color Plush Silk Eyeshadows, which are shimmery, glittery eye shadow quad palettes, and are unique in the sense that they can be used wet or dry for more intense looks ranging in appearance. In fact, the makeup expert showed me how she was able to create eleven different shades from a four color palette, just by mixing colors and using water – it’s simple enough that anyone can do it! Continuing in the new Eye Studio collection, Maybelline also came out with the baked duo palettes, entitled Color Pearls Marbelized Eyeshadows; great for honing in on that particular color that you are absolutely obsessed with!

Another exciting product was the Lasting Drama Gel Eyeliner. The liner is a creamy gel texture that is extremely easy to apply with the brush – included with purchase! A small amount of the gel liner is sufficient for either a fine or thick line and will last throughout the day. The eyeliner will be available in black, brown, and – for a limited time – royal blue. The liner also blends well with their eye shadows and can help create additional shades.

They’re also expanding their already extensive mascara line; these are great for anyone who wants professional looking lashes but lacks the skill and experience of a makeup artist. The new XXL Pro by Eye Studio will give you the option of extra volume, color, length, or 24-hour coverage. A second new mascara, Lash Stiletto Voluptuous, is truly unique in that the brush is curvy so that, when applied, it creates the effect of longer, fuller, better colored lashes.

Don’t worry – all the focus wasn’t on the eyes! They’re also coming out with new lip glosses, each specially flavored (some of them tasted very good!), called Shine Sensational Lip Gloss. The glosses range in color and taste and come in sheer and shimmery and creamy with better coverage. Some of the flavors included chocolate, caramel, peppermint, strawberry, and orange.

They also had something for the skin; the Instant Age Rewind Eraser is a treatment makeup that is made with goji berry and has SPF 18. The product comes with an applicator so you don’t have to use your fingers which helps the product go on smoothly. The Eraser will be available in 12 different shades and will sell for $12.99. They also launched a new Primer Skin Transformer, which is used prior to foundation application, that is priced at $9.99.

These products won’t be out for a few more weeks, but you may be able to find them in stores soon after Christmas!

-Sarah Nason

Subscribe to Fashion Pulse Daily’s Newsletter!

Maybelline Pulse Perfection Mascara

fashionpulse — Sun, 10 May 2009 08:24:01 +0000

It’s pretty much common knowledge amongst women of all ages that Maybelline makes incredible mascara. So with the new vibrating mascara trend, it’s only natural that Maybelline enter the arena with a vibrating version of their own. The Maybelline Pulse Perfection, which I got to test recently, puts out 7,000 vibrations per minute, which results in longer, thicker lashes, as well as not clumping and mimicing the zig zag motion of mascara application performed by professional makeup artists.

I must admit- at first I was a little nervous – what if it move too fast? What if I get mascara all over my face or it splatters elsewhere? Within two seconds, I realized that none of these things were going to happens for two reasons: 1) unlike other vibrating mascaras that come vibrating the second you free the wand from the tube, Maybelline’s Pulse is manual, so you control when it should vibrate. 2) The vibration is relatively faint, and easy to control, really making it no different than applying any other mascara application. I immediately noticed a difference of longer lashes, and have quickly placed the Pulse Perfection in the coveted spot of bathroom cabinet (instead of the overcrowded makeup organizer perched on a shelf in the bedroom).

The Maybelline Pulse Perfection mascara comes in “black” and “very black”, retails for $14.95, and will make its debut in stores in June. Can’t wait that long? You’re in luck: on May 18th, there will be a special online preview day for 24 hours only to buy the mascara. Simply go to www.Maybelline.com/Pulse, which will take you to one of four retailers: CVS, Target, Walgreens or Walmart to purchase the mascara.

Subscribe to Fashion Pulse Daily’s Newsletter