For Maybelline‘s Spring 2013 preview, the brand took to showcasing its latest items on the amazing observatory level at the Empire State Building, and recreated a New York City street, complete with storefronts, lighted trees, a hot dog vendor, and even street signs marked with the names of their products! Luckily, you’ll only have to wait until January to try out the latest items, which include new product categories, along with the expansion of the color palette in existing collections. 
Here’s a quick run-down of some of my favorites that launched:
new makeup removing collection Clean Express (waterproof makeup remover option included-yesss!)
Instant Age Rewind Eraser Dark Spot Concealer + Treatment (includes Vitamin C!), Perfector Powder, and Lifter Foundation (includes primer in it!),
Color Sensational Vivids Lip Color (10 saturated colors),
Color Whisper Collection by Color Sensational (a light, translucent flush of color),
Eye Studio Color Tatttoo 24HR Metal Cream Gel-Shadow (these last FOREVER and I’m obsessed with the Electric Blue Shade),
Rocket By Volum’Express Mascara (thickens, volumizes, sans the clumps)
Which new Maybelline product are you most wanting to try?
-Julia DiNardo
