I recently attended a special preview for Maybelline’s new Winter 2010 products, and left quite impressed with a new appreciation for the makeup line. According to Maybelline, this season they were focused on creating an innovative product featuring technologies on par with professional brands, but at an incredibly affordable price point.
My favorite line was the Eye Studio Color Plush Silk Eyeshadows, which are shimmery, glittery eye shadow quad palettes, and are unique in the sense that they can be used wet or dry for more intense looks ranging in appearance. In fact, the makeup expert showed me how she was able to create eleven different shades from a four color palette, just by mixing colors and using water – it’s simple enough that anyone can do it! Continuing in the new Eye Studio collection, Maybelline also came out with the baked duo palettes, entitled Color Pearls Marbelized Eyeshadows; great for honing in on that particular color that you are absolutely obsessed with!
Another exciting product was the Lasting Drama Gel Eyeliner. The liner is a creamy gel texture that is extremely easy to apply with the brush – included with purchase! A small amount of the gel liner is sufficient for either a fine or thick line and will last throughout the day. The eyeliner will be available in black, brown, and – for a limited time – royal blue. The liner also blends well with their eye shadows and can help create additional shades.
They’re also expanding their already extensive mascara line; these are great for anyone who wants professional looking lashes but lacks the skill and experience of a makeup artist. The new XXL Pro by Eye Studio will give you the option of extra volume, color, length, or 24-hour coverage. A second new mascara, Lash Stiletto Voluptuous, is truly unique in that the brush is curvy so that, when applied, it creates the effect of longer, fuller, better colored lashes.
Don’t worry – all the focus wasn’t on the eyes! They’re also coming out with new lip glosses, each specially flavored (some of them tasted very good!), called Shine Sensational Lip Gloss. The glosses range in color and taste and come in sheer and shimmery and creamy with better coverage. Some of the flavors included chocolate, caramel, peppermint, strawberry, and orange.
They also had something for the skin; the Instant Age Rewind Eraser is a treatment makeup that is made with goji berry and has SPF 18. The product comes with an applicator so you don’t have to use your fingers which helps the product go on smoothly. The Eraser will be available in 12 different shades and will sell for $12.99. They also launched a new Primer Skin Transformer, which is used prior to foundation application, that is priced at $9.99.
These products won’t be out for a few more weeks, but you may be able to find them in stores soon after Christmas!
-Sarah Nason
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