August 11, 2010
by fashionpulse
Just in time for back to school shopping, JCPenney has collaborated with Seventeen Magazine to launch a virtual dressing room for online shopping, called Augmented Reality. Shoppers can upload their photos and “try on” items in the online store, getting a sense of what they look like before the item is purchased and shipped. Olsen enthusiasts can even try on new looks from Mary-Kate and Ashley’s fall London-inspired collection for Olsenboye, like this canvas Olsenboye Foldover Convertible Cross Body bag (pictured above). Now the worlds of online and brick and mortar shopping are even more connected!
-Kaci Hamilton
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October 27, 2009
by fashionpulse
Via our friends at The Budget Fashionista
What: Mary Kate and Ashley Olsen are certainly no dummies when it comes to making money off of fashion – but so far, they’ve catered to the high end. That’s all about to change, though. In February, the powerful pair will launch a juniors collection called “Olsenboye,” with price points ranging from $20 to $50. Teens and those small enough to fit into the clothes can look forward to skirts, denim, tops and bottoms, handbags, shoes…Olsenboye is a pretty comprehensive line. It will be available exclusively at JC Penney’s. However, you can get a sneak peak in early November when Olsenboye goes on sale at JCP.com and select JC Penney’s stores.
What They Say: “Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” said Ashley.
What We Say: This is clearly a clever move by the Olsens – we’re surprised it didn’t happen sooner – but we’re not sure how “unique” the outcome will really be. And of course, we wonder how much of the new line is actually “designed” by the Olsens. If nothing, it won’t cost us more than $50 bucks to score some trendy pieces, and we are pretty sure teens will flock to JCPenny’s for these affordable finds.
