marc jacobs new primer

I know that there’s been a lot of distraction in the past few years that has led consumers away from a classic foundation (CC Creams, BB Creams, and the like), but the hiatus is now over, as some forward-thinking brands have taken this time to create a much enhanced formula, reflecting the needs and wants of the modern woman.

More light weight, less thick and tacky, and overall gliding on to work with the skin, rather than mask its traits, seems to be the prevalent mode in these new takes on foundation. Once you find that base layer that you can’t live without (and I have a feeling that it will be one of those listed below), I can’t stress enough the importance of a controlled application, which generally helps when using a brush. Marc Jacobs Beauty thought that it was so important that the brand created one specifically to go along with its new foundation (available in August)!

Here’s a few of my favorites that I can personally vet as transforming the notion of wearing a foundation, taking us into the modern age with products built for the new way we think about, and wear makeup. Plus, it wouldn’t be a truly succinct product roundup without a great mix of price points; you’ll be able to find a foundationat all price points, ranging from $12-$70.