With Earth Day approaching on April 22nd, 2012, we are glad to say that “going green” has never looked so good.
H&M Red Carpet Conscious Collection
Yes, they already have an awesome range of organic cotton, but now H&M has created a Conscious Red Carpet Collection. We applaud this fast fashion chain for its effort to blump up the fashion quotient on eco-friendly fashion! Complete with feminine frocks and dramatic gowns, the line is manufactured with organic cotton, hemp, and recycled polyester.
Celebrities like Amanda Seyfried, Michelle Williams (seen above), and Viola Davis have already been seen in these earthy ensembles! We hope to see other brands jump aboard the sustainable ship soon because being conscious is always cool. Prices range from about $30 for a top and $299 for a limited edition evening dress.
The line is available at 100 H&M’s stores nationwide with select styles online at hm.com.
The Body Shop
The Body Shop’s Community Fair Trade Program works to create sustainable relationships with disadvantaged communities worldwide providing an income to more than 25,000 people. Let’s help support the Body Shop by exploring their fantastic line of products.
Some highlights include the Shower Gels for Earth Lovers (above, $10), a 100% biodegradable shower gel featuring herbs and fruit extracts from the Community Fair Trade program. Also, dive into the Limited Edition Summer Fragrance Collection ($25), launching April 30th, with each scent designed to capture that heightened summer divinity. Again, each fragrance contains 50% Community Fair Trade alcohol from Ecuador.
L’Oréal Professionnel Serie Nature collection, is the first eco-friendly hair care collection, including all natural ingredients, fragrances, and packaging. Available at www.LPsalons.com, the line of high performance products includes:
For all hair types: Pureté Naturelle shampoo and masque, for dry hair: Source de Richesse, sulfate-free shampoo and masque, for rebellious, unruly hair: Douceur d’Huiles, shampoo and masque, and for fine hair: Abondance de Cacao shampoo and masque.The Série Nature Shampoo retails for $23 and the Série Nature Masque retails for $33.
Alternative Apparel: Buy a Tee, Plant a Tree
It’s cute, catchy, and too simple to pass up. For every Alternative Earth item sold on the website or in their flagship Abbot Kinney store from now until April 22, they will plant a tree. Make a difference in sustainable style!
If you want to pamper yourself this Earth Day (and let’s face it, who doesn’t?), why not indulge with the John Masters Cacao and Cupuacu Hand & Body Butter ($32)? It is deliciously intensive and works to hydrate even the driest of skins, anywhere on the body. Ingredients like cranberry seed oil function as a powerful anti-oxidant, while cacao butter will help fade blemishes and stretch marks. Available at www.johnmasters.com along with a multitude of other green beauty products.
Subscribe to the Fashion Pulse Daily Newsletter!